Changes in the organization of the Coatings, Adhesives, Sealants Business Unit of Bayer MaterialScience
Strengthening customer relationships
Leverkusen – The marketing organization of the Coatings, Adhesives, Sealants (CAS) Business Unit of Bayer MaterialScience AG is being restructured. Effective January 1, 2006, changes have come into force in the Europe, Middle East, Africa and Latin America (EMEA/LA) regions aimed at further improving cooperation with customers in the coatings and adhesives industry. The changes are intended above all to strengthen the Business Development sections which are responsible for developing products and applications for and with customers.
In the Industrial Coatings section, coating raw materials for automotive, plastic and UV-curing coatings, industrial coatings in general, and can and coil coatings have been grouped together. Dr. Volker Mirgel has been succeeded as head of marketing in this section by Mark Rübenstrunk, who is responsible for strategic and commercial policy, and Dr. Martin Vollmer, who is in charge of the Business Development section.
The marketing activities of the Specialties section, which incorporates the Corrosion Protection, Construction and Textile Coatings sections and a number of newly formed units, remain under the leadership of Dr. Ulrich Meier-Westhues.
In the Adhesives section, the newly defined marketing unit is headed by Ralf Gehring, while Dr. Heinz-Werner Lucas is in charge of the Business Development section.
Changes have also been implemented in the Production and Technology section with the primary aim of improving efficiency and technological expertise.
More news and information about products, applications and services of Bayer MaterialScience can be found at www.bayerbms.com.
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