UPS Offering Holiday Fun with "Regifting" in the Digital World
ATLANTA - If you’ve got old gifts tucked away in your closet or under the bed and you’re not quite sure what to do with them, why not have a little fun and regift them to friends and colleagues? It’s easy, because UPS has just launched a tongue-in-cheek Web site to make it possible.
UPSRegifter.com makes it possible to send virtual regifts to friends, family and co-workers in an entertaining, eco-friendly, no-wrapping-paper-required way.
Regifters can either upload a photo of their unwanted gift or choose one from the UPS Regifter gallery. A video styled after 1950s-era black-and-white instructional films is available to explain the concept of regifting to the uninitiated.
A recipient of a virtual regift item will receive an e-mail with a link to claim the regift. Then the regiftee can join in by regifting the item they received to someone else or by uploading a photo of a new item to regift. UPSRegifter.com also offers a downloadable regifting Facebook application.
“UPSRegifter.com is a unique and fun extension of UPS’s real-world package delivery services,” said Christine Owens, senior vice president, Communications and Brand Management. “It’s also a little reminder that we can help with any shipping needs, even those packages you want to send back.”
UPS partnered with integrated marketing agency T3 to design and develop the site.
T3 is a top integrated marketing firm with offices in Austin, Texas, New York and San Francisco specializing in innovative marketing campaigns that cut across all mediums. As a collaborative think tank, T3 works with clients including JCPenney, JPMorgan Chase, UPS, ConocoPhillips Lubricants, Intel, Universal, Microsoft, Robbins Brothers, Taco Bell, the U.S. Department of Education and i3 Research.
Founded by CEO Gay Gaddis in 1989, T3 is independent and the largest advertising agency wholly owned by a woman in the United States. T3 ranks among ADWEEK’s Top 100 Agencies and Advertising Age’s Top 100 U.S. Marketing Services Agencies lists. For more information about T3, visit t-3.com.
UPS (NYSE: UPS) is the world’s largest package delivery company and a global leader in supply chain and freight services. With more than a century of experience in transportation and logistics, UPS is a leading global trade expert equipped with a broad portfolio of solutions. Headquartered in Atlanta, Ga., UPS serves more than 200 countries and territories worldwide. The company can be found on the Web at UPS.com. To get UPS news direct, visit pressroom.ups.com/RSS.
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