Motorola and UNStudio Unveil Bespoke Design Installation at St Martins Lane Hotel in London
Celebrating the launch of the premium AURA™ handset, Motorola collaborates with world-renowned architectural practice to create an immersive experience
LONDON – As envisioned by Motorola (NYSE: MOT) and designed by Ben van Berkel, co-founder of UNStudio, the Time Out of Scale installation was unveiled today in London, creating an immersive environment inspired by AURA™– the new, classically designed premium mobile device from Motorola.
Inspired by luxury watches and timeless design, AURA is a unique handset that breaks convention and re-establishes artistry in mobile device design and manufacturing. The handset’s fine craftsmanship and industry’s first circular display were the inspiration for Amsterdam-based architectural practice UNStudio. When engaged by Motorola to create a bespoke installation that immerses the public in an individual sensory experience, UNStudio instituted techniques and materials to bring the imagination and inspiration of AURA to life.
“One-of-a-kind projects offer architects an opportunity to break constraints and explore concepts that are both challenging and unprecedented,” said Ben van Berkel, UNStudio’s principal architect. “Taking AURA as our inspiration, the installation has enabled us to explore and deconstruct the themes of time and craftsmanship beyond what is ‘known’ and to create an ‘experience’ where anything seems possible.”
Within the installation, time is represented by rhythmic changes in sound and imagery. The seamless white space, with its large convex eye at one end, combined with projections and music create a setting in which visitors can lose themselves.
“To celebrate the launch of AURA, we wanted to create an experience that reflected the unique qualities of the device but also something that pushed the boundaries of design,” said Jim Wicks, corporate vice president and director, Consumer Experience Design, Motorola. “UNStudio created a truly brilliant installation, and we hope as many art and design lovers as possible come to St Martins Lane hotel to experience it for themselves.”
Launching on 25 November at the exclusive St Martins Lane hotel in London, the installation will be open to the public from 10 a.m. to 8 p.m. GMT, seven days a week, until Friday, 5 December 2008.
AURA is expected to be available around the globe beginning in Q4 2008. To experience AURA, please visit www.motorola.com/AURA. For more information on technical specs, please visit www.motorola.com/motoinfo.
Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next generation communication solutions to people, businesses and governments. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.6 billion in 2007. For more information about our company, our people and our innovations, please visit http://www.motorola.com.
UNStudio is a globally respected design studio and architectural practice founded by acclaimed Dutch architect, Ben van Berkel. For further information visit www.unstudio.com
About Morgans Hotel Group
Morgans Hotel Group Co. (NASDAQ: MHGC) operates and owns, or has an ownership interest in, Morgans, Royalton and Hudson in New York, Delano and The Shore Club in Miami, Mondrian in Los Angeles and Scottsdale, Clift in San Francisco, and Sanderson and St Martins Lane in London. MHG and an equity partner also own the Hard Rock Hotel & Casino in Las Vegas and related assets. MHG has other property transactions in various stages of completion, including projects in Miami Beach, Florida; Chicago, Illinois; SoHo, New York; Las Vegas, Nevada; Palm Springs, California; Boston, Massachusetts; and Dubai, UAE.
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