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8 Tips To Survive Company Lay Offs From David Werner International


In a hostile job market where layoffs are being announced by the thousands, executive employment experts, David Werner International, are extending a hand to executives who suddenly find themselves in transition. Company President, David Werner, offered these sensible solutions to help seniors get back in the game.

1. Credit Cards: Ensure enough credit is available-if needed-to supplement lost income during a period of unemployment. Capture as much as possible. This is easier to do while still employed.

2. References: References are part of a larger network. Individuals should choose four or five but there would be no harm in asking 10 or 15 - “Jim, we have no known each other for a number of years and I would like to ask a favor – would you be prepared to be a reference for me? I will of course tell you before who will be calling and when.” Invariably, Jim will counter by saying – “what would you like me to say about you?” This is the opportunity to have a third party reinforce any accomplishments and is so much more powerful having someone else say it.

3. Support: People need a trusted person who can review their work and help them stay on track. What is most often neglected and ignored is the information chosen to give to a potential employer and the resulting perception that employer may then have. Candidates should only give information they want the employer to have.

4. Networking: Executives in transition should let any network bases know of their employment status and availability. It is futile to hide the fact. Many believe that networking is the best way to find a new job. Sending out a letter can be a less intimidating approach: “Jim, as you may know, Consolidated Industries has had a major cutback and I am now in the job market. I would like to ask you a favor - and I am not referring to United Industries, your company. Your eyes and ears are closer to the ground than mine. Perhaps in your travels you might come across a company in the industry that could benefit from my international experience. I enclose my business card where you will find my Web Portfolio (my resume on the web). Any ideas you have would be greatly appreciated.”

5. The Right Marketing Tools: Vital marketing tools are needed such as: a resume which separates candidates from all the others, appropriate letters, access to data banks (Recruiters Venture Capital, and Private Equity firm, US and Foreign Corporations with operations in US) as well as specialized listings. The resume should not be used as a marketing tool – it should be offered only when requested. A one-page letter - if properly and persuasively written - should serve as an opener.

6. Elevator Speech: Prepare a one minute elevator speech, “Tell me a little about yourself”

7. Business Card: Create a business card with all phone numbers and the web address of your online resume.

8. For Those Moving Out Of Financial Services: Executives in transition must not lose confidence. Good executives are hard to find. Any potential hiring company is very fortunate to be meeting you as you have unique talents and experiences that can make a valuable contribution very quickly - believe it. For those moving out of financial services into a new industry, this is very important - rehearse the following statement: “If I were to join your team Mr. Brown, I could do three things for your company. First, I could ??? Second, I could ???? and Finally, I could ???? I have done it all before as my previous CEO will be happy to confirm.”

David Werner International is one of New York’s top executive career marketing companies with over 30 years experience in executive career marketing and outplacement services for Presidents and Vice Presidents. The company now harnesses the power of the internet where they have created personalized career portfolios for their candidates which act as a virtual showcase of a candidate’s history and proven success record.

In addition to helping top executives transition companies, DWIC is also sought out by leading executive corporations to provide specialized marketing services to senior executives. Throughout their 30 years of successful search and placement, DWIC has provided services to primary corporations such as Viacom, Shell, BFGoodrich, Mobay/Bayer, Pfizer, Time Warner, Alco-Standard, The Equitable, Contel/Executone, Booz-Allen, Tribune Broadcasting, Commercial Union, Revlon and more.

Executives or corporations can find more information on these and other services offered by David Werner International by visiting them online at

420 Lexington Avenue, Suite 2811
New York, NY 10170-0132
(212) 682-8888


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