Vodafone Australia and Ceská sporitelna earn SAS Customer Intelligence awards
Customers recognized for innovative use of SAS solutions
CARY, NC – Each year SAS recognizes customers for innovative applications of SAS Customer Intelligence for marketing. This year SAS awarded Vodafone Australia and Česká spořitelna with SAS Customer Intelligence User Awards at its annual Customer Intelligence User Connections Conference.
SAS, the leader in business analytics, recognized Vodafone Australia’s Customer Insights team for circumventing resource constraints by effectively applying SAS Marketing Optimization. With SAS Customer Intelligence the team overhauled their entire contact strategy and saw massive return on investment (ROI) across numerous campaigns.
“Few marketing departments are as innovative as Vodafone Australia’s,” said Jeff Levitan, general manager of SAS’ Global Customer and Retail business. “Using SAS Marketing Optimization Vodafone Australia discovered more about the expected profitability of specific customers and campaigns. This has enabled Vodafone to take a value driven approach to campaign prioritization. Now, Vodafone Australia’s marketing activity is more relevant to customers, while providing positive ROI and satisfying business constraints.”
For years SAS has encouraged companies to adopt customer-focused business strategies. Česká spořitelna, the Czech Republic’s largest retail bank (in terms of client numbers) and member of a strong financial group Erste Group Bank AG, has leveraged SAS Customer Intelligence solutions not only to boost the number and quality of direct marketing campaigns, but also to become even more customer-oriented.
A customer segmentation project with SAS has given the bank the intelligence it needs to move forward with one-to-one marketing.
“Targeted communications lead to happier and more loyal customers,” said Levitan. “Česká spořitelna is employing SAS technology to understand its customers’ life cycles even better. Now it can focus on improving product offerings for individual clients and maximizing customer value.”
SAS Customer Intelligence User Connections Conference
Attendees from all over the world, representing such diverse industries as banking, gaming, retail and telecom, gathered at SAS headquarters in Cary, NC to to hear from industry thought leaders, share information and experiences, participate in hands-on workshops, and interact with SAS R&D, product management and consultants.
Levitan was impressed by the collaborative nature of the conference. “It was a great opportunity for leaders in the industry to exchange best-practices and gather ideas about what they might be doing, because somebody in another part of the world might be thinking about it in a new way.”
Integrated suite of top-ranked marketing solutions
While many enterprise marketing management vendors focus narrowly on point solutions, SAS’ comprehensive suite of top-ranked solutions span the entire customer-focused marketing process. SAS software’s campaign management capabilities are part of a broader customer intelligence suite of solutions for campaign management, cross-sell/up-sell, customer retention, customer segmentation, e-mail marketing, event-driven marketing, campaign optimization, marketing mix analysis, marketing performance management and Web analytics.
Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, DeutschlandCard, The Dow Chemical Co., First Citizens Bank, Grupo Santander, Hartford Life, Swisscom, US Bank, Vodafone Australia and Wolters Kluwer.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. With innovative business applications supported by an enterprise intelligence platform, SAS helps customers at 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .
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