JVC sweepstakes gives “THE DARK KNIGHT” fans chance to win home theater package

VC and Warner Home Video Promote Upcoming Blu-ray and DVD Release With Sweepstakes, Ad Campaign and Retail Promotions

WAYNE, NJ. – JVC and Warner Home Video today launched a promotional partnership for the December 9th Blu-ray and DVD release of THE DARK KNIGHT that will feature a JVC print advertising campaign, as well as retail promotions, a co-branded Web site and a sweepstakes.

“JVC THE DARK KNIGHT Capture the Joker Sweepstakes” runs from now through December 31 and offers fans the opportunity to win a grand prize JVC home theater package, valued at more than $3,000, as well as other JVC products and THE DARK KNIGHT DVDs.

JVC will also launch a retail promotion that will give consumers a chance to receive a $3.00 mail-in rebate with the purchase of THE DARK KNIGHT Blu-ray or DVD and any pair of JVC headphones between November 25 and December 31, 2008.

JVC is also incorporating THE DARK KNIGHT, one of top-grossing movies of all time, into a series of product advertisements for the DLA-HD750 home theater projector and Everio GZ-HD40 camcorder. The THX-certified HD750 features the world’s highest native contrast ratio, 50,000:1, while the GZ-HD40 allows for 50 hours of 1920 x 1080 Full HD recording. In addition to print, THE DARK KNIGHT-themed commercials will be shown on JVC’s new high-definition LED billboard in New York City’s Times Square.

“THE DARK KNIGHT is one of the most successful movies of all time, and we expect the home video release to be just as successful,” said Karl Bearnarth, senior vice president, marketing, JVC Company of America. “So JVC is thrilled to be partnering with Warner Home Video for the launch and we expect a very strong consumer response to our promotional activities.”

To enter the sweepstakes, fans can complete a short online entry form at www.jvc.com/thedarkknight, or text a special code found in the ads. In addition to the grand prize home theater package, entrants will be automatically entered into drawings for a chance to win a JVC HD Everio GZ-HD40 camcorder (two first prize winners) or a JVC XV-N670B DVD player and THE DARK KNIGHT DVD (five second prize winners). Fans can also play the “JVC THE DARK KNIGHT Catch The Joker Daily Game” match card game online for a chance to win THE DARK KNIGHT DVD.

The JVC/THE DARK KNIGHT microsite will also feature behind-the-scenes footage, movie trivia and a downloadable desktop widget to countdown to the film’s release.