10 Million Downloads Of Song ID By Verizon Wireless Customers

More Than 100 Million Songs Requested Using Song ID Since Application Launched.

BASKING RIDGE, NJ — Laura Magnuson of South Dakota is the Verizon Wireless customer who downloaded the 10 millionth Song ID application to her Verizon Wireless phone. Song ID is a free application that lets consumers quickly identify songs they hear simply by holding their wireless phones up to the source of music, then letting the application find the name and artist – generally in fewer than 10 seconds.

“I’m a big music fan, and I use Song ID a lot, especially when I hear a new song and want to know what it is right away. Song ID automatically sends me an e-mail so I have a reminder of the song and can decide if I want to buy it,” said Magnuson. “I’ve used Song ID for a while, and it’s one of the first things I download when I get a new phone,” she added.

Since the application launched in May 2007, Verizon Wireless customers have requested more than 100 million titles using Song ID. Ed Ruth, director of Digital Music at Verizon, announced the milestones at the Billboard Touring Conference and Awards, taking place this week in New York City.

“Music is all around us, and Song ID is a simple, quick and fun way to help our customers find and identify the music they love or the new music they just heard,” Ruth said. “On average, more than 18,000 of Verizon Wireless’ more than 70 million customers have downloaded Song ID to their handsets every day. That’s a whole lot of music.”

Once a song is identified, Song ID determines whether the song is available as a ringtone or ringback tone on VZW Tones or as a full track on V CAST Music; then customers can immediately purchase that song in any available format. Over the past few months, the top 10 identified songs that have been downloaded as ringtones are:

* Whatever You Like (T.I.)
* Lollipop (Lil Wayne)
* Paper Planes (M.I.A.)
* Addicted (Saving Abel)
* Paralyzer (Finger Eleven)
* Independent (Webbie)
* I Luv Your Girl (The-Dream)
* Crank That and Tell’Em (Soulja Boy)
* Sexy Can I (Ray J featuring Yung Berg)
* Fall For You (Secondhand Serenade)

The top 10 songs identified, downloaded and purchased as ringback tones are:

* Whatever You Like (T.I.)
* Addicted (Saving Abel)
* Paper Planes (M.I.A.)
* I Luv Your Girl (The-Dream)
* Fall for You (Secondhand Serenade)
* Lollipop (Lil Wayne)
* Apologize (Timbaland)
* I’m Yours (Jason Mraz)
* Suffocate (J. Holiday)
* Independent (Webbie)

V CAST Song ID can identify millions of songs from genres ranging from the latest chart toppers to ‘80s rock classics. When the phone is placed near a music source like a stereo speaker or car radio, V CAST Song ID names the artist, song and album title. After successful recognition, the application will determine if the song is available as a full-track song, ringtone or ringback tone and, when prompted by the user, directly launch either Verizon Wireless’ V CAST Music store, where the user has the option to purchase and download the full track or the VZW Tones store, where the user can purchase the track as a ringtone, ringback tone or both.