Desi Hits! Inc. To Feature Warner Music Group Artists on Emerging South Asian Lifestyle Hub
Exclusive Short Form Video Series Featuring Warner Music Group Artists to Debut on Desi Hits! Platforms
Desi Hits! Inc., a multi-platform media company specializing in fusion entertainment, today announced a partnership with Warner Music Group (NYSE: WMG) to give the music company’s renowned artists a unique introduction to Desi and Bollywood [ http://www.desihits.com/channel/bollywood ] fans. WMG is home to artists including James Blunt, Jason Mraz, T.I. and many more.
As part of the agreement, WMG will work with Desi Hits! and key brand partners to develop exclusive and original short form videos to be distributed through the Desi Hits! multi-platform network including DesiHits.com. These videos will showcase each artist experiencing Desi culture through cuisine, fashion and Bollywood in a series of videos, performances and interviews. Additionally, each artist will have their music available as a podcast on iTunes where artists from all over the world are featured.
In making the announcement, Anjula Acharia-Bath, CEO of Desi Hits! said, “As one of the most prominent forces in the business world, a growing economy and the second largest mobile market in the world, never has there been a more economically viable time to enter India and the South Asian Diaspora with its burgeoning middle class and an affinity to western culture and trends. As Bollywood [ http://www.desihits.com/channel/bollywood ] continues to become an international phenomenon, Desi Hits! is defining the future of Desi Pop Culture by fusing the best of East and West.”
Edgar Bronfman, Jr. [ http://www.wmg.com/about/biography/?id=contact200001 ], Chairman and CEO, WMG added, “We are pleased to be working with Desi Hits! and its partners on this exciting new platform. By bringing our artists to South Asia and Bollywood through a number of different channels, we are creating cross-cultural alliances to reach an increasingly important demographic of consumers.”
Today, Desi Hits! can reach more than 35,000,000 Desis worldwide through a number of distribution channels including:
• www.desihits.com [ http://www.desihits.com/ ] – featuring more than 400 hours of original and exclusive audio and video programming.
• Out-of-Home Television Network - Partnership with a leading network of out-of-home network of television screens in India.
• FM Radio – Partnership with a network of FM radio stations
• Podcasts available on iTunes.
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