TANDBERG Wins Annual Frost & Sullivan Market Share Growth Leadership Award
Visual Communications Specialist Grows 58.4% in EMEA
LONDON - TANDBERG has received the 2008 Frost & Sullivan Market Share Growth Leadership Award for the European videoconferencing endpoints market by capturing a major share of the market (49.7%) and growing by 58.4 percent in 2007: more than any other provider.
“Through its strong commitment to R&D, the implementation of a successful pan-European marketing strategy, and the creation of a strong distribution network, TANDBERG has firmly established its position as a market leader,” noted Frost & Sullivan Research Analyst Prarthana Somal. “The company has been increasing its share in the traditional videoconferencing market, while gradually making inroads into the larger field of IP communications.”
Further illustrating its leadership, the company notched an equally impressive growth rate of 46.0 percent in its global video conferencing endpoints business largely on the strength of its technological advancements, extension of its product line, and addition of High Definition (HD) capability to many of its systems.
“2008 was a very successful year for TANDBERG. We launched our pioneering telepresence product and created important strategic partnerships while continuing to advance and expand our product line to ensure the very best customer experience,” said Geir Olsen, President of TANDBERG EMEA. “We are pleased to receive the 2008 Frost & Sullivan Market Share Growth Leadership Award for the European videoconferencing endpoints market, and even more honored that our customers continue to see TANDBERG video products and services as a solution for today’s business challenges.”
TANDBERG has forged strong partnerships with several major players across the communication market – working with Microsoft on the release of its Office Communications Server and partnering with HP. The company is taking full advantage of the evolving unified communications market by continuing to expand its strategic partnerships with other key unified communications vendors to provide the most advanced visual communications capabilities.
During 2008 the company continued to build on its growth platform by adding new and innovative video conferencing and telepresence products to its portfolio and further expanding its relationship with HP. In October, TANDBERG announced the launch of the TANDBERG Telepresence T3 and TANDBERG Total Service, bringing the most advanced telepresence solution to market to date. The company also announced the expansion of its partnership with HP to provide the HP Halo Video Collaboration Service, one of the most robust portfolios of collaboration products and services on the market designed to support video collaboration globally across the enterprise from a single source.
“With its wide and diverse telepresence and videoconferencing endpoint product line, TANDBERG effectively addresses the varied video conferencing needs of customers across major verticals. Moreover, the company has established a powerful distribution network in Europe, placing a strong emphasis on educating, certifying and training its 400 channel partners,” explained Somal. “With this extensive channel network, TANDBERG is able to provide better customer service and support.”
To read Frost & Sullivan’s report on TANDBERG, visit: http://www.tandberg.com/collateral/Market-Share-Growth-Leadership-2008.pdf
The Frost & Sullivan Award for Market-share Growth Leadership Award is presented each year to the company that has demonstrated excellence in increasing market share within its industry. The recipient has demonstrated strategic excellence in product innovation, marketing, and sales strategies that have resulted in the largest gain in market share over the past year.
Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
TANDBERG is the leading global provider of telepresence, high-definition video conferencing and mobile video products and services with dual headquarters in New York and Norway. TANDBERG designs, develops and markets systems and software for video, voice and data. The company provides sales, support and value-added services in more than 90 countries worldwide.
TANDBERG is publicly traded on the Oslo Stock Exchange under the ticker TAA.OL. Please visit www.tandberg.com for more information.
TANDBERG is a registered trademark of TANDBERG in the U.S. and select other
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