ARRIS Advanced Advertising Solution Drives Industry Open Interfaces & Multi-Vendor Interoperability
Interoperability with Advertising Decision Service & Campaign Managers Demonstrated
Suwanee, GA: ARRIS (Nasdaq: ARRS), announced that its Advanced Advertising Manager (ADM) solution has successfully interconnected with systems of several leading Advanced Advertising Decision Service (ADS) and Campaign Manager providers at its labs in Beaverton, OR. Similar multi-vendor interoperability demonstrations have, and will continue to be, displayed at a number of industry events and other venues. These results focus on real-world applications and new revenue-generating capabilities in advanced advertising insertion for cable MSOs, as defined by industry standards SCTE 130, SCTE 118, DVS766 and ADI (1.1 & 2.0).
“We are very excited to announce our ability to interface with so many of the industry’s leading ADS providers,” said ARRIS Director of On Demand, Paul Delzio. “Building flexibility and openness into our solution allows a much greater ease of deployment, and the ability to drive more services, thereby increasing the revenue potential for all stakeholders involved. Advertisers have demonstrated with their wallets that they place increased value on messages that reach their intended audience over more broad-based implementations. We will continue to work with all stakeholders to ensure increased awareness of these new advertising capabilities throughout the marketplace.” ARRIS has a long tradition of supporting open interfaces and standards in the technologies it develops, from VoIP to high speed data and now advanced advertising and demand-driven video. The ability of multiple vendors to work together lowers the cost of technology and speeds its time-to-market. In its suite of testing laboratories around the world, ARRIS solutions are tested for interoperability with numerous other vendor components and solutions thereby assuring customers of the most flexible and cost effective end-to-end solutions available. ARRIS has one of the largest market shares in Digital Program Insertion deployments and manages the advertising insertion capabilities in the number one DMA in the world. About ARRIS
ARRIS is a global communications technology company specializing in the design, engineering and supply of technology supporting triple- and quad-play broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver, reliable telephony, demand driven video, next-generation advertising and high-speed data services. ARRIS products expand and help grow network capacity with access and outside plant construction equipment, reliably deliver voice, video and data services and assure optimal service delivery for end customers. Headquartered in Suwanee, Georgia, USA, ARRIS has R&D centers in Atlanta, Chicago, Beaverton OR, Wallingford CT, State College PA, Cork, Ireland and Shenzhen, China, and operates support and sales offices throughout the world. Information about ARRIS products and services can be found at www.arrisi.com.
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