Kontera’s Solutions for ScribeFire and PubMatic
Company strikes technology partnerships with blogging and online ad optimization platforms to utilize Kontera’s contextual analysis technology on thousands of blogs & publisher web sites
San Francisco, CA. – Kontera, a leading provider of In-Text Advertising and Information Solutions for web publishers and advertisers, announces that ScribeFire and PubMatic are utilizing the company’s patent-pending contextual analysis technology to power In-Text offerings to their vast base of publishers.
Kontera analyzes the content of the respective ScribeFire® or PubMatic®-enabled publisher, and then highlights contextually relevant keywords. The technology discovers the keywords on a web page, blog, or widget in real-time and automatically matches them with contextually relevant advertising or information. When a user mouses-over a double-underlined keyword, a contextually relevant ad, known as ContentLink®, is displayed.
The real value of Kontera’s ContentLink product to advertisers and publishers involved with social media is in its ability to engage users. Publishers running ContentLink experience engagement rates that are higher than with other pay per click advertising solutions. Though Kontera complements Google AdSense, publishers of user-contributed media regularly report equal or greater click-through rates with Kontera than with AdSense.
Through these technology partnerships, ScribeFire and PubMatic publishers benefit from an easy, one-click implementation of Kontera’s In-Text Advertising solution directly from their respective publisher consoles.
“Today, bloggers are looking for more opportunities to monetize their blogs,” said Patrick Gavin, founder and President of ScribeFire. “Thanks to Kontera’s proprietary technology, we’re among the first ad platforms to offer publishers the ability to run both high ROI in-text advertising as well as fully optimized banner ads. Contextually relevant ads will generate revenue for thousands of ScribeFire-powered publishers.”
“Online Publishers turn to PubMatic for ad revenue optimization,” said Rajeev Goel, Co-Founder and President of PubMatic, “Kontera’s technology will provide our 5000 publishers with an additional opportunity to monetize their content without detracting from or competing with their existing advertising programs.”
“From reality TV to social networking and the blogosphere, user-contributed media is changing the monetization models for all forms of content,” said Mathew Haugen, VP Business Development, Kontera. “With Kontera’s technology being utilized by MediaWhiz (ScribeFire), and PubMatic, we’re enabling thousands of bloggers and online publishers of all sizes to tap into a new revenue stream.”
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