AT&T, Customers Connect Military Families For Veterans Day and the Holidays
Company Launches AT&T Care to Connect Giving Program in Stores Nationwide; Pledges to Match Consumer Giving to Provide Free Phone Cards to Troops Overseas
Dallas, Texas, AT&T wants to help keep troops connected with loved ones for Veteran’s Day — and throughout the approaching holiday season. AT&T Inc. (NYSE:T) today announced the launch of AT&T Care to Connect in all AT&T retail locations nationwide. Through AT&T Care to Connect, shoppers can give $1, $5 or $10 toward prepaid phone cards for military members. AT&T will match the total dollars collected by the program through Dec. 21, 2008, doubling the amount of phone cards issued to the troops via customer giving alone.
Phone cards generated through AT&T Care to Connect will be distributed to troops in Iraq, Afghanistan and other overseas regions between Thanksgiving and New Year’s Day. The new holiday program builds on AT&T’s commitment to help keep military families connected. In the past two years alone, AT&T has donated prepaid phone cards with a retail value of more than $4 million to help support U.S. military members and their families.
AT&T still offers all 2,000-plus company stores across the U.S. as recycling drop-off spots for the charity Cell Phones for Soldiers (CPFS). CPFS recycles wireless phones and uses the proceeds to buy phone cards for the troops. Holiday shoppers can recycle wireless phones they are replacing this season in any AT&T store or via free shipping labels from att.com/holidayconnect. Beginning Dec. 1, The AT&T Pioneers, the company’s volunteer organization, will launch roughly 100 community-based recycling drives for CPFS in AT&T office buildings and other locations to help support the cause.
“As we honor veterans today, we’re also inviting our customers — and all wireless users — to join our mission to help connect military families with free phone calls,” said Ralph de la Vega, president and chief executive officer of AT&T Mobility and Consumer Markets. “As many veterans will tell you, one of the most precious gifts military members receive when separated from their loved ones — any time of year — is a call with friends or family. With the holidays around the corner, we know those calls will soon be more precious than ever. Whether you support the troops through AT&T Care to Connect, by recycling an old phone — or both — you’re helping connect more military families with more free calls.”
For more than 85 years, AT&T has remained dedicated to supporting active military personnel, their families and veterans through charitable contributions, sponsorships, the hiring of military veterans and maintaining policies that support reservists who are called to duty. Since 2000, AT&T has donated free prepaid phone cards with a retail value of nearly $8 million to military members and has provided nearly $6 million in grants that support military members and related nonprofit organizations. The company has also built 70 calling centers for military members stationed in Iraq, Kuwait and Afghanistan, so that they may stay in touch with their families.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine’s World’s Most Admired Telecommunications Company list and No. 1 on America’s Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
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