CNN.com Stands as Clear Winner on Election Day 2008
Site Secures No. 1 Ranking in Unique Visitors, Page Views; Serves 5.3 Million Live Video Streams
As Internet users sought up-to-the-minute news, information, analysis and results on Election Day, the CNN Digital Network dominated all competitors, ranking No.1 in unique Visitors and Page Views. Additionally, CNN.com Live, the Internet’s only multi-stream, live video news service, smashed previous records by serving 5.3 million live streams on Tuesday, Nov. 4.
Continuing its reputation for being the premier online destination for news and information, the homepage of CNN.com was the most popular news gateway on Election Day, according to Nielsen Online. Overall, the site attracted the largest, most engaged daily audience in its history, more than doubling its previous records for both unique users and page views. On Election Day, the CNN Digital Network:
* • Attracted 12.8 million unique visitors, besting MSNBC Digital by more than 700,000 and Yahoo! News by 1.4 million;• Generated the largest number of page views with 137 million, 11 percent more than MSNBC Digital’s 123 million and 81 percent more than Yahoo! News’ 75 million; and
* • Registered 66 percent growth in unique visitors over Election Day 2004. (Sources: Nielsen Online)
Election Day 2008 also marked a milestone for CNN.com Live, as it served 5.3 million live streams, nearly tripling its previous daily streaming record of 1.8 million streams, which was set on Sept. 1 – the first day of the Republican National Convention and the day Hurricane Gustav made landfall. CNN.com also served an additional 6.8 million on-demand video streams on Election Day. (Source: Omniture SiteCatalyst, Global)
Likewise, CNNPolitics.com saw record-breaking traffic on Election Day, generating 30.1 million page views – a 43-percent increase over its previous record. CNN.com’s special election section alone generated a staggering 103.2 million page views. The Political Ticker, the No. 1 political news blog according to Nielsen Online, generated 8.7 million page views, scoring its second best day ever. (Source: Omniture SiteCatalyst, global)
For Wednesday, Nov. 5, the day following the election, CNN.com continued its momentum by doubling its daily average unique users. Additionally, Wednesday marked the highest day on record for on-demand video usage when CNN.com served 12 million streams, representing an increase of 78 percent over Election Day and nearly doubling the previous record high of 6.5 million set on Sept. 12, when Hurricane Ike made landfall. (Source: Omniture SiteCatalyst, global)
CNN.com is the world’s No. 1 destination for online and wireless news, garnering the greatest audience share of total minutes among current events and global news sites. Launched in 1995, CNN.com draws from the resources of CNN Worldwide and its many partners to provide consumers with the most enriching, immediate interaction with news anywhere, seamlessly combining articles, videos, images, interactive features and user-generated content. CNN.com’s news video offering – both live and on-demand – is unparalleled on the Web. CNN.com’s recent awards include an Edward R. Murrow award, a National Headliner award, four EPpy awards and the Online News Association’s award for general excellence. For more information, visit CNNPressroom.com.
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