Waterman Broadcasting Keeps Viewers Engaged With Chyron For Election Graphics
Melville, NY, Chyron (NASDAQ: CHYR) has today announced that Waterman Broadcasting’s WBBH-TV, the NBC affiliate for the Fort Myers, Florida, market, successfully engaged up to a 20% advantage in viewership over the competition during the evening of the US Elections utilizing Chyron’s Creative Services for a seamless look with the parent broadcaster.
Waterman Broadcasting is a long-standing customer of Chyron, and nine months ago, upgraded the facility to HD by purchasing six HyperX2 on-air graphics systems with Lyric PRO 7, two CAMIO news graphics management solutions and Chyron’s Election Package (in partnership with REZN8).
Using Chyron’s Creative Services, Waterman Broadcasting offered a quality, easy-to-understand and flawless look for unrivalled viewing and branding. By integrating the local graphics look with that of the network, the viewer enjoyed a complete experience, with local and regional generated content being seamlessly inserted into the national information. The majority of the preparation was done remotely and training completed via WebEx, with a virtual rehearsal to maximize the creative possibilities.
“We could not be more pleased with the outcome of our relationship with Chyron for the Elections,” explained Bob Hannon, Director of Production, Waterman Broadcasting. He continued, “We are very happy with the ratings for election night. It was a team effort – Chyron and Waterman Broadcasting – and we are very proud of the result produced for our viewers. The ease of training and implementation, along with the look and feel of the on-air graphics helped us to maintain our position of being the station to count on for news in Southwest Florida. We look forward to utilizing the services available to us by Chyron to continue to provide our viewers with the best in news and information.”
As the pioneer of Graphics as a Service for all digital video media Chyron continues to define and dominate the world of digital and broadcast graphics with Web, Mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards, including two Emmys, Chyron has proven itself as the undisputed leader in the industry with sophisticated graphics offerings that include Online, Chyron’s AXIS Graphics online content creation software, HD/SD switchable on-air graphics systems, clip servers, channel branding and telestration systems, graphics asset management and XMP integration solutions, the award-winning WAPSTR mobile phone newsgathering application as well as digital signage. For more information about Chyron products and services, please visit the company websites at www.chyron.com, www.chytv.com and www.axisgraphics.tv (NASDAQ: CHYR).
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