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Mobile Video Infrastructure Market Ramps Up In Spite of Economy


SCOTTSDALE, Ariz. - The market for mobile video infrastructure will experience rapid growth rates over the next several years in spite of the economy, reports In-Stat . There are many ways to deliver video content to mobile devices; some of these require mobile video-specific infrastructure, such as broadcast out-of-band video services and cellular in-band video services, the high-tech market research firm says. Others, like Internet access and digital terrestrial broadcast TV, utilize infrastructure in place for other video services.

“In spite of the present economic turmoil, consumer interest in mobile video is growing, and service providers must build infrastructure to be in position when consumer demand recovers. Europe is the largest region for transmission revenue due to the number of countries that have launched, or plan to launch, mobile-specific out-of-band broadcast networks,” says Gerry Kaufhold, In-Stat analyst. “Mobile video headends will drive growth for encoders and transcoders to support an increasing number of video channels and display sizes. When the Mobile Internet hits its stride, we’ll see online videos being repurposed for mobile devices.”

Recent research by In-Stat found the following:

* The US is expected to remain on track to begin deployments of ATSC Mobile and Handheld (ATSC M&H) services during 2009, into 2010, and beyond.
* In Brazil, deployments of ISDB-T will begin, and ISDB-T supports a built-in mobile service called One Segment (One Seg).
* DVB-H deployments will continue on a country by country basis.
* MediaFLO will continue to build out in US markets, and may see some new markets developing.
* Mobile video infrastructure revenues will reach US$291 million in 2012.
* Transmission network buildouts generate more revenues than mobile video headends.

Recent In-Stat research, Worldwide Mobile Video Infrastructure: The Buildout Continues (#IN0803975MBI), covers the worldwide market for mobile video equipment. It examines the demand for mobile specific broadcast transmission equipment and mobile video headend equipment. It discusses the demand for transmission equipment by region while separating mobile video headends into encoders, IP encapsulators, multimedia gateways, and streaming servers. Five-year forecasts are provided for transmission equipment, by region, and by high-power, medium-power, low-power, gap filler, and enhanced ATSC (ATSC M&H) sites. Worldwide five-year forecasts are provided for mobile video headend components, IRDs, encoders, IP encapsulators, multimedia gateways, and streaming servers.

For more information on this research or to purchase it online, please visit: or contact a sales representative:

The price is $3,495 (US).

This research is part of In-Stat’s Multimedia Broadband Infrastructure service. TV networks and Pay-TV services are now in a race against the broadband Internet and wireless services to be the preferred provider of digital television. Each industry’s infrastructure has its own unique blend of capabilities to exploit and obstacles to overcome. Addressable Advertising is becoming a vital link in the chain to assure that the TV industry can continue to move forward, even if the value of monthly subscriptions begins to erode. In-Stat’s MBI service covers the big picture, showing how competing service providers are upgrading their infrastructures, their workflows, and extending their delivery capabilities across wired and wireless “final mile” networks. MBI provides estimates for the actual number of facilities that will be likely to purchase equipment, software, or services, and gives forecasts for the value of equipment, software and services that will be needed to make personalized TV the killer application of the future. The service also provides detailed survey information from potential customers of these emerging digital television opportunities to help subscribers understand end-user markets motivations.

Market Research from In-Stat

In-Stat offers a broad range of information resources and analytical assets to technology vendors, service providers, technology professionals, and market specialists worldwide. The company stands alone in its ability to integrate both supply-side and demand-side research methodologies into a single comprehensive view of technology markets and products. This capability relies on a unique ability to cover the entire value chain from engineering-level technology, through equipment, infrastructure, services and end-users.

In-Stat is a strategic segment of the $8 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. In-Stat analysts gain exceptional insight into geographic market places and specific technologies within markets such as electronics, cable and wireless. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.


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