Argos Group Closes the Marketing Loop for Regional Banks
Tuesday, November 4, 2008 – Bloomfield, Connecticut
Argos Group, a leading marketing process and technology consultancy, has extended their closed loop response reporting functionality to the regional banking industry. Working in conjunction with Bank of Oklahoma and parent company BOK Financial Corp., Argos has developed a robust marketing reports delivery mechanism that provides regional banks the ability to track campaign responsiveness on demand across multiple critical dimensions.
Argos Group has provided closed loop reporting solutions for several industry verticals that enable their clients to understand the effectiveness of marketing campaigns. The reports provide a campaign results dashboard for marketers and help guide decisions for improving subsequent campaigns. Argos employed a modular build methodology leveraging past solutions to quickly and cost effectively develop a solution geared toward regional banks.
“We are very excited about expanding our response reporting solutions to the Regional Consumer Banking industry”, said Konstantin Polukhin, Managing Partner of Argos Group. “Each vertical market brings unique challenges for closing the loop of campaign effectiveness. With Regional Banking, we had to incorporate account level information and complex inferred and direct response rules in order to provide a true picture of campaign success. We utilized our methodology and building blocks from our experience with other verticals to deliver the solution in a very fast and cost effective manner and are fully equipped to roll out the solution to other clients in the industry.”
Lee Jones, Direct Marketing Analyst at Bank of Oklahoma added, “The time and effort we have had to put forth in the past to get this level of reporting has now been diminished to a few simple steps since Argos implemented their solution. Now, not only do I have response information at my fingertips, the depth of reporting allows me to look beyond basic response rates and further within districts, regions, segments, etc. The Argos solution is adaptable as well so that I can add new reports with minimal effort and without having to tap additional resources.”
About Bank of Oklahoma
Bank of Oklahoma is a subsidiary of BOK Financial Corp., a regional financial services company that provides commercial and consumer banking, investment and trust services, mortgage origination and servicing, and an electronic funds transfer network. Holdings include Bank of Albuquerque, N.A., Bank of Arizona, N.A., Bank of Arkansas, N.A., Bank of Oklahoma, N.A., Bank of Texas, N.A., Colorado State Bank & Trust, N.A., Bank of Kansas City, N.A., BOSC, Inc., Cavanal Hill Investment Management, Inc., the TransFund electronic funds network, and Southwest Trust Company, N.A. Shares of BOK Financial are traded on the NASDAQ under the symbol BOKF. For more information, visit www.bokf.com.
About Argos Group
Argos Group specializes in the design and delivery of marketing automation solutions which enable large and mid-size marketing organizations to achieve and surpass their objectives and goals and continually improve on their return on investment. Argos’ provides solutions that increase customer centricity and bring greater insight and visibility to marketers. These solutions support a structured and measurable approach to marketing, which provides a consistent and cohesive customer experience across communication channels, resulting in improved campaign response rates, increased efficiency in marketing spend, and reduced customer fatigue and attrition rates. www.argosgroup.com
- Contact Information
- Konstantin Polukhin
- Argos Group, LLC
- Contact via E-mail
This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.