South Florida Sports Fan to Win Ultimate NBA “Insider” Experience

HP and Miami HEAT seek first HP Insider to spend a week with team

MIAMI, HP today announced a first-of-its-kind relationship with the NBA’s Miami HEAT to name one local fan an “HP Insider” and award him or her a week of behind-the-scenes access to the basketball team.

The contest is a part of HP’s recently announced partnership with the NBA to create integrated initiatives to enhance the game experience for basketball fans.

Beginning today, Miami HEAT fans can visit participating BrandsMart USA, Circuit City and Office Depot stores or www.thehpinsider.com to learn how to enter the video contest, which asks fans why they should be named the first HP Insider. See contest details below.

The winner’s experience will begin courtside at the Atlanta Hawks vs. Miami HEAT game at the AmericanAirlines Arena on Dec. 12, and continue through Dec. 19. Throughout the week, the HP Insider will sit courtside for two home games, travel to the Miami HEAT vs. Memphis Grizzlies game, tour the AmericanAirlines Arena, participate in a HEAT press conference and join HEAT Head Coach Erik Spoelstra for a meal.

“We have amazing fans here in South Florida and our new partnership with HP will take the fan experience to the next level,” said Spoelstra. “We’re looking forward to making the HP Insider part of the team and giving them an insider’s view of the Miami HEAT.”

The HP Insider also will win a collection of HP products – including an HP Pavilion dv4z series mobility notebook, HP Photosmart A826 Home Photo Center and HP Photosmart M547 digital camera – to help capture the behind-the-scenes experience. The HP Insider can use these tools to share blog postings, photos and videos of the week on www.thehpinsider.com, a special site created by HP and Yahoo!.

“We’re giving a Miami HEAT fan unprecedented access to their favorite team and a full range of the latest HP products to enable them to share this experience,” said Engelina Jaspers, vice president, Corporate Marketing – Americas, HP. “We’re delighted to launch the Insider initiative in a city as vibrant and multicultural as Miami.”

The announcement unravels the mystery of the “living Insider” silhouettes that Miami residents have seen in the city and online throughout the month of October. One lucky winner will soon become the Insider, replacing the mysterious silhouette and winning this once-in-a-lifetime experience.

Contestants can visit www.thehpinsider.com to register and upload their digital videos demonstrating why they should become the HP Insider. The winner will be selected based on the content of his or her video. The HP Insider contest is only open to legal residents of Miami-Dade County or Broward County, Fla., who are at least 18 years old. The winner must be able to attend prize-related events, including travel with the team, from Dec. 12 to 19. A full list of rules and regulations is available at www.thehpinsider.com.

About HP

HP, the world’s largest technology company, provides printing and personal computing products and IT services, software and solutions that simplify the technology experience for consumers and businesses. HP completed its acquisition of EDS on Aug. 26, 2008. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. Open to legal residents of Miami-Dade County or Broward County in Florida, who are 18 years of age or older, have a free Yahoo! ID and account, and have not been convicted of a felony. Begins at 12:00:00 am ET on 10/29/08 and ends at 11:59:59 pm ET on 11/23/08. To enter, go to www.thehpinsider.com and follow the online instructions to submit a video that shows why you have a passion for the Miami HEAT, what makes you the best fan and why you deserve to spend a week with the Miami HEAT. Videos should not exceed 3 minutes in length, must be in either MOV, MPG, or AVI format, may be no larger than 100 MB in size and must have audio. Grand Prize (1): (a) one (1) ticket to sit courtside at the Miami HEAT v Atlanta Hawks on December 12, 2008 and Miami HEAT v. Los Angeles Lakers on December 19, 2008 home basketball games conducted at the AmericanAirlines Arena; (b) a travel package for one (1) to the Miami HEAT v. Memphis Grizzlies basketball game to be conducted on December 14, 2008, consisting of round-trip coach air transportation to and from Miami, Florida and Memphis, Tennessee, overnight hotel accommodations and a ticket to the game; (c) a tour of the Miami HEAT locker room; (d) an opportunity to attend a Miami HEAT press conference; (e) a meal with Miami HEAT head coach Erik Spoelstra; (f) an opportunity to participate in pre- and post-game team activities; (g) one (1) HP Photosmart C8180 All-In-One printer, scanner and copier, (h) one (1) HP Pavilion dv4t series; and (i) one (1) HP Photosmart digital camera M417. ARV of prize: $4,991.95. Void where prohibited. Subject to full Official Rules available at www.thehpinsider.com or participating retail locations which contain additional prize details and restrictions. Sponsor: Hewlett-Packard Company, 3000 Hanover St., Palo Alto, CA 94304.

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