CA Launches Integrated Global Marketing Partnership With The World Golf Championships
Becomes Title Sponsor for Championship at Doral in March 2007 and Umbrella Sponsor for World Golf Championships.
PONTE VEDRA BEACH, FL and ISLANDIA, N.Y., January 11, 2006 — CA (NYSE: CA) today announced a five-year partnership with the World Golf Championships to support the association’s World Golf Championships, including a title sponsorship of the WGC-CA Championship at Doral Golf Resort & Spa in Miami, Fla., beginning in March 2007.
“CA’s relationship with the WGC results from our continuing focus on developing more efficient and effective marketing platforms to reach our customers,” said CA Chief Marketing Officer Don Friedman. “This sponsorship agreement consolidates and reallocates existing CA marketing dollars into a fully integrated program that puts greater focus on building strong relationships with customers. The WGC is a world class operation and we’re excited about the date and venue for the CA Championship.”
The partnership, which runs through 2010, is designed to improve CA’s visibility among its customers and includes the title sponsorship, broadcast media, brand visibility, customer hospitality and other partnership opportunities.
“We are extremely pleased to announce CA’s agreement with the World Golf Championships as a sponsor,” said PGA TOUR Commissioner Tim Finchem, speaking on behalf of the International Federation of PGA Tours, which oversees the World Golf Championships. “We are particularly excited about the future of the Championship with the venue and date. Doral has a storied history with the PGA TOUR and will be an outstanding host site for the CA Championship.”
The World Golf Championship-CA Championship will be played in March 2007 exclusively at Doral’s Blue Course. The Championship will feature the top 50 players from the Official World Golf Ranking along with top finishers on the money lists of six Tours comprising the International Federation of PGA Tours (PGA TOUR, European Tour, Australasian Tour, Japan Golf Tour, Asian Tour and Southern Africa Tour). The first two rounds will be televised by The Golf Channel and NBC will broadcast the final two rounds.
The World Golf Championships feature elite players in a variety of competitive formats at venues around the world. Since the series debut in 1999, World Golf Championships have been held in eight countries.
CA (NYSE: CA), one of the world’s largest information technology (IT) management software companies, unifies and simplifies the management of enterprise-wide IT. Founded in 1976, CA is headquartered in Islandia, N.Y., and serves customers in more than 140 countries. For more information, please visit http://ca.com.
About the World Golf Championships
This year marks the eighth year of the World Golf Championships, which debuted in 1999. The World Golf Championships are sanctioned and organized by the International Federation of PGA Tours, which includes the Asian Tour, European Tour, Japan Golf Tour, PGA TOUR, PGA Tour of Australasia and Southern Africa Tour. This year’s World Golf Championships include the Accenture Match Play Championship, American Express Championship, Bridgestone Invitational and Barbados World Cup. For more information, please visit www.worldgolfchampionships.com.
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