Gartner Says Worldwide Web Conference and Team Collaboration Software Market On Pace to Grow 22 Per Cent in 2008
Egham, UK, Technology convergence and consolidation, coupled with an increased emphasis on workplace communities, are the key forces keeping the worldwide web conference and team collaboration software market revenue on pace to reach $2 billion in 2008, according to Gartner, Inc. This represents an increase of 22 per cent growth in worldwide software revenue compared with 2007.
“This is the fifth consecutive year that the market has exhibited greater than 20 per cent growth year-on-year as more organisations have moved from an experimental phase to a richer experience and engagement phase of use,” said Bianca Granetto, principal research analyst at Gartner.
In Europe, Middle East and Africa (EMEA), the total market for web conferencing and collaboration software market revenue is set to grow 28.6 per cent to reach $500.3 million in 2008, with strongest growth from Eastern Europe, which is on track to increase 55.3 per cent from 2007. Western Europe, which holds 90 per cent market share of the web conference and collaboration market in EMEA, is expected to grow 26.5 per cent while the Middle East and Africa will increase 45 per cent year-on-year (see Table 1).
Collaboration, through technologies, processes and actions, can broaden access to appropriate information and content, drive better group interactions, and improve team decision-making. “In the coming years, collaboration as a function will become more strategic for many organisations,” Ms Granetto added. ”Organisations will increasingly observe, manage, monitor and measure, and archive the artifacts of collaboration. Collaboration strengthens business processes and increases the value of personal interaction.”
However, how people work in one scenario, at one time or with one group, may be different given a different context. Collaboration best practices, requirements and technologies will constantly evolve as people’s needs, behaviours and motivations change.
In addition, cultural differences play a strong role in adoption of collaboration technologies. It is more common in North America and Europe to have meetings and other forms of interpersonal communications supported by collaboration tools. In Latin America and the Middle East and Africa, e-mail is used as the primary mode of communications in lieu of horizontal collaboration technologies. In Asia/Pacific and Japan, face-to-face meetings are preferred, and at times, business travel for meetings is seen as a prerequisite.
Although, it is difficult to measure the business value of interactions, a strong and growing demand exists within organisations for real-time and team-based collaboration technologies. Technologies such as instant messaging (IM) are increasingly viewed as birthright technologies, akin to email. Gartner anticipates that IM will become as popular as email by 2010. Videoconferencing will evolve to the desktop to support ad hoc conversations and become better integrated with web conferencing, IM and voice over IP (VoIP).
Additional information is available in the Gartner report, Forecast: Enterprise Software Markets, Worldwide, 2007-2012, Update. The report is available on Gartner’s website at: http://www.gartner.com/DisplayDocument?ref=g_search&id=762712&subref=simplesearch.
Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the indispensable partner to 60,000 clients in 10,000 distinct organizations. Through the resources of Gartner Research, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,000 associates, including 1,200 research analysts and consultants in 80 countries. For more information, visit www.gartner.com.
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