AOLís Platform-A Reaches More Than Three Out of Four Internet Users Across France, Germany and the UK
London. Ė Platform-A, AOLís digital advertising business, reaches more than 80 million unique users or 76% of the online audience across France, Germany and the UK.* The Platform-A commercial brand was launched in the three largest markets in Europe over the course of just the last few weeks. Platform-A offers advertisers and publishers a single point of contact for a full suite of industry-leading marketing solutions powered by the Webís most advanced advertising technologies.
The roll out marks the latest step in Platform-Aís global expansion strategy for Brendan Condon, the divisionís International Managing Director. Philippe Besnard, Harald R. Fortmann and Michael Steckler are leading the French, German and UK businesses respectively. Further launches in Europe are planned by year end.
ďNo other network can offer the reach, relevance and richness of Platform-A,Ē said Condon. ďWith one point of contact, advertisers will be able to use the most advanced optimisation technology and behavioural targeting, combining AOLís premium inventory and partner sites with Advertising.comís network, including social media, video and mobile.Ē
Platform-A in Europe aligns AOLís existing advertising operations, bringing together Advertising.comís third-party networks with the AOL sales divisions, which markets its owned and operated Web sites as well as its network of third party sites. Platform-A also includes TACODAís audience insights and behavioural targeting technology; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution.
Condon continues: ďOur experience has shown that advertisers and marketing professionals are looking for simplicity. Platform-A makes it easier to buy enhanced targeting and expansive reach across the Web and its new forms such as mobile in France, Germany and the UK. Weíve listened to what the market wants and our experience means we are able to deliver the solutions advertisers want.Ē
*Source: comScore Media Metrix, August 2008
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