Canon U.S.A. Unveils The imagePRESS Essential Business Builder Program Web Site
New Web Site Provides Easy Access To Detailed Information and Resources to Leverage Canon’s imagePRESS Digital Presses and Help Commercial Printers Grow their Digital Printing Business
Chicago – Canon U.S.A., Inc., a leader in digital imaging technology, today launched the imagePRESS Essential Business Builder Program Web site (www.usa.canon.com/ebb) to provide imagePRESS C7000VP and imagePRESS C6000VP customers with a valuable resource for helping them grow their digital printing business.
The imagePRESS Essential Business Program is a step-by-step approach to assist printers developing the right “go-to-market” strategy for their new imagePRESS C7000VP and C6000VP. This program will help printing customers develop a successful business around their digital presses and become value-added solution providers.
With the new Web site, current imagePRESS C7000VP and imagePRESS C6000VP customers will have access to a variety of program information and resources, including an interactive questionnaire to help printers assess weaknesses in their current business approach and provide actionable suggestions for improvement; sales and marketing tools such as print samples and PIA/GATF Marketing4Digital Reports to assist them in developing sound practices to selling digital printing and related services; and information on the program’s mentoring offering, along with biographies of the mentors.
“Since being introduced in 2007, the imagePRESS Essential Business Program has proven to be a valuable tool for printers looking to utilize their imagePRESS digital presses to have a more positive impact on their business,” said Tod Pike, senior vice president, Imaging Systems Group, Canon U.S.A. “The new Web site will provide customers with the necessary tools and information to assist them in creating a sound methodology toward developing a successful and unique business model.”
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranking third overall in the U.S. in 2007†, with global revenues of $34.9 billion, is listed as one of Fortune’s Most Admired Companies in America and is on the 2007 BusinessWeek list of “Top 100 Brands.” To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/pressroom.
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† IFI Patent Intelligence Press Release, January 2008
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