Dell Teams With Universal Music Group to Jump-Start Digital Libraries with Pre-Loaded MP3 Music
Round Rock, Texas
* Individuals will now be able to choose various music bundles while purchasing select new PCs on Dell.com
* Exclusive 50 and 100-song music bundles starting at $25
* DRM-free MP3s play on any software or hardware player
Dell and Universal Music Group (UMG), the world’s leading music company, teamed to provide a simple, economical way to jump-start a digital music library by pre-loading MP3 bundles on select new systems purchased on Dell.com. For the first time, individuals will now be able to select a variety of optional music bundles to be pre-installed on their new PC, creating highly personalized music collections right out of the box.
As part of this unique offering, Dell and UMG have created 50 and 100-song music bundles starting at $25, each of which includes a curated selection of MP3s for approximately half of current standard per track pricing. As a result, they offer consumers twice the music for their money.
Easy one-click access
Dell has lead the way in helping individuals customize their PCs through color, graphics and configuration options, and now the next level of personalization is available with instantly accessible handpicked content. Through this initiative, Dell and UMG showcase the unique ability to offer instant gratification by delivering pre-loaded content, choice and value to people as soon as they receive their PC.
Pre-installed music bundles are immediately accessible once the PC is turned on, neatly organized under the “Music” icons on the Dell Dock . — no CDs or downloads required. All pre-loaded music titles come in DRM-free MP3 format making it easy for users to play that content on any software or hardware player of their choice. Dell and UMG plan to expand the Music selection and will refresh offerings on a regular basis. More information about the Dell Music program is available at www.dell.com/musicandmovies
About Universal Music Group
Universal Music Group is the world’s leading music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation.
Universal Music Group’s record labels include Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Motown Republic Group, Universal Music Latino, Universal Records South, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency.
Universal Music Group is a unit of Vivendi, a global media and communications company.
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