New Lincolns Deliver Modern Luxury For New Generation Of Luxury Buyers
America’s appetite for luxury is changing. As the last echoes of 1980s extravagance ripple out of our pop culture, Americans are prioritizing exquisite execution over loud displays of expense. Look no further than new luxury hotels that eschew gold-leaf artwork for modern art wrapped in rich, warm wood frames, or fine leather goods that are appreciated for their stitching as much as for their gold-plated buckles.
This focus on more content, less ostentation is also evident in the automotive industry, especially at Lincoln.
“Lincoln is the luxury of the future,” says Peter Horbury, executive director, North American Design. “Lincoln appeals to new luxury buyers who express their success through understated gestures.”
Consider two Lincoln vehicles that redefine what a luxury vehicle represents: The new 2007 Lincoln MKX crossover utility vehicle (CUV) which will go on sale in late 2006, and the Lincoln MKS sedan point toward the future of Lincoln design. Both feature designs defined by attention to detail rather than over-the-top styling, and an abundance of comfort and convenience features, including all-glass roofs, movie-theater-quality audio systems, and heated and cooled front seats.
The 2007 Lincoln MKX is a five-passenger CUV with a dynamic shape that is uncluttered, with details used only to enhance the wide, athletic stance: a chromed cap on each side-view mirror, standard 18-inch wheels and simple, clean bumper covers that wrap the front and rear.
“The new Lincoln MKX crossover represents modern luxury with its confident stance, elegant shape and luxurious, comfortable interior,” says Horbury.
Technological advancement also defines new Lincolns. For example, the Lincoln MKX’s chrome grille is bracketed by available adaptive front headlamps. Based on steering-wheel movement, electric motors swivel the low beams when cornering, illuminating up to 36 feet more roadway than conventional headlights.
To bring the outdoors in, the 2007 Lincoln MKX offers an available all-glass Vista Roof™. With the touch of a button, the large forward moon roof opens the luxurious cabin to the elements, while the fixed rear moon roof gives rear-seat passengers a panoramic view of the sky above.
Lincoln’s modern identity is evident in the MKX’s comfortable, elegant interior. The interior is defined by a sweeping instrument panel that flows into a clean-looking, well-organized center stack. Wood and satin nickel accents are carried to the door panels. Interior controls are bathed in Lincoln’s cool-white light for a pleasing nighttime cabin experience.
Technology accentuates the interior experience. The available 600-watt, 14-speaker THX II Certified® surround-sound audio system produces sound quality comparable to a THX Certified Home Theater. Also available are the DVD-based navigation system, and the rear-seat DVD entertainment system with a drop-down 8-inch screen.
The Lincoln MKS strongly hints at the design direction for Lincoln and its upcoming new flagship sedan. The expressive design clearly emphasizes the car’s athletic nature and performance. The confident stance and clean front of the Lincoln MKS signal an understated strength. The sculpted hood travels back to the cowling, curving upward to greet the windshield. Substantial 20-inch wheels indicate the Lincoln MKS is intended for serious drivers.
The all-glass panoramic roof bathes the interior in natural light, illuminating the Lincoln MKS’ craftsmanship and comfort. The instrument panel features a slender ribbon of silvered bird’s-eye maple framed by a polished alloy band. The console is covered in Oxford Grey suede; doors are offset by Pearl White suede.
The seats — with supple, full-grain, aniline leather — adjust 14 ways with individual power controls for driver and passenger. Again, the seats are not only heated, they’re cooled. The lower cushions extend, and the lumbar area offers additional support.
The Lincoln MKS presents a suite of technological features designed to make life more convenient. The 14-speaker, 500-watt DVD surround-sound audio system is compatible with Bluetooth cellular phones. The passive-entry system recognizes the driver, and automatically unlocks the vehicle and adjusts the mirrors, seats, radio dials and temperature to his or her personal settings.
The next generation of adaptive headlamps on the MKS uses a row of light-emitting diodes (LEDs) that illuminate sequentially as the vehicle rounds the bend. The MKS also showcases the next generation of navigation systems, using a touch screen to access navigation, tri-zone climate control, the audio entertainment system, Wi-Fi and cell phone connectivity, and vehicle operation information.
- Contact Information
- Sara Tatchio
- Manager, Lincoln-Mercury Division
- Ford Motor Company
- Contact via E-mail
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