Growing Number of WebSphere Commerce Customers Adopting Integrated Coremetrics/IBM Analytics Solution

Tight Integration and Rich Feature Set Deliver Rapid ROI for High-Profile eCommerce Sites

SAN MATEO, Calif.– Coremetrics, the leading provider of digital marketing optimization solutions, today announced that it has achieved significant global momentum with its Coremetrics for IBM WebSphere Commerce solution. More than 50 joint customers worldwide are using the solution to see exactly what visitors are doing when they log on to a WebSphere Commerce-driven website, along with details on how all elements of the site are performing. As a result, business leaders can easily create, manage and monitor highly targeted marketing campaigns based on visitor behavior – either individually or in the aggregate – directly within the WebSphere Commerce solution.

Developed jointly by Coremetrics and IBM, the solution provides a tightly integrated closed-loop marketing system. Comprehensive behavioral data drives the solution’s digital marketing optimization applications, automating traditionally time-intensive marketing activities such as bid management and behavioral targeting. The solution offers many features designed specifically for WebSphere Commerce, empowering businesses using this platform to conduct deeper analysis that helps drive conversion and build strong, profitable customer relationships.

“We chose Coremetrics for WebSphere Commerce because Coremetrics’ partnership with IBM is founded on the basis of a complete and solid integration and the commitment by both companies to the ongoing roadmap,” said Chris Abbruzzese, vice president of marketing, Maui Jim Sunglasses. “This solution gives us a platform for better understanding and serving our customers through smart, targeted marketing.”

Additional high-profile companies that have chosen Coremetrics for IBM WebSphere Commerce include Harry & David, Haverty’s Furniture, Littleton Coin Company, The Book People, Tractor Supply Company and Vans.

Coremetrics for IBM WebSphere Commerce ensures high productivity for ecommerce teams by providing specially designed reports that present actionable information for measuring success across all WebSphere Commerce driven channels. A recently introduced set of multichannel reports for WebSphere Commerce Sales Center aggregates data collected on the Web and in the call center, and presents them in a single view. The result is faster, easier access to information that drives rapid, yet informed decision making.

“Through our strong partnership with Coremetrics, we’ve built a differentiated and highly effective analytics solution for our clients,” said Kareem Yusuf, director of product management, IBM WebSphere software. “Over the past two years, we’ve jointly delivered a number of software enhancements that clients are benefiting from and we continue to develop new and enhanced capabilities for the future. Our vision is to continue to enhance the technology based on the customer’s ecommerce experience and to help our clients quickly deliver and optimize customer-centric solutions.”

IBM recently awarded Coremetrics with the 2008 WebSphere Commerce Leadership Award for ISV Partner Innovation in recognition of its ongoing commitment to deep integration and mutual support of the WebSphere Commerce solution.

“The partnership is yielding numerous innovations,” said John Squire, chief strategy officer for Coremetrics. “For example, IBM Sales Center for WebSphere Commerce, a key component of the IBM multichannel solution strategy, needed a different technique for analytics data collection than is used on typical Web pages. Working together, IBM and Coremetrics engineers developed a Web services approach to sharing data related to customer and order transactions driven through Sales Center. These types of breakthroughs are enabling WebSphere Commerce customers to gain tremendous value from their investment in IBM and Coremetrics.”