Wall Street Journal Individually Paid Circulation Continues Surge, Defying Industry Trends
Individually Paid Circulation Up More Than 2.4%; WSJ.com Subs Up More Than 7.4%
NEW YORK .— The Wall Street Journal circulation continues to grow with individually paid circulation up by more than 2.4% as filed with the Audit Bureau of Circulations, subject to audit, scheduled to be released next week.
Individually paid circulation has grown over three years, an increase of more than 9% to 1,426,743 since September 2005. Consistent with The Journal’s strategy of focusing on the highest quality circulation, other paid circulation over the past year was reduced by nearly 16%. Overall circulation remains flat.
“The Journal franchise has made significant investments in its print and online properties over the past year while many news organizations are cutting back. We have expanded news and editorial pages, broadened coverage of politics and international news, and launched new products, such as the new WSJ.com Mobile Reader application, WSJ., the Journal’s new glossy lifestyle magazine and also redesigned WSJ.com to enhance the overall user experience,” said Paul Bascobert, chief marketing officer, Dow Jones & Company. “Readers have cast their vote of approval in the extensive investment in the Journal franchise. Our growing audience proves that readers still hunger for a high quality newspaper and are increasingly turning to The Wall Street Journal suite of products as their indispensable news source.”
The Wall Street Journal Online (www.wsj.com), part of The Wall Street Journal Digital Network (WSJDN) has steadily grown its subscriber base, increasing paid subscribers 7.4% over the past year, rising to 1,063,000 subscribers from 989,000. Visitors to WSJ.com have increased 137% year-over-year. The WSJDN, which comprises WSJ.com, MarketWatch.com, Barron’s.com and AllThingsD.com generated significant year-over-year growth. In Sept. 2008, visitors to the WSJDN increased 132% year-over-year while page views increased 70% year-over-year.
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