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Acer moves to top position in EMEA PC market


MILAN, ITALY .- Acer increases its long track record of successes and leadership within the PC industry by achieving a historical result during Q3 2008. According to the worldwide market data released by analyst firm IDC, Acer reached the first position in the EMEA (Europe, Middle East, Africa) PC market (desk-based PC, mobile-PCs and X-86 servers) for the very first time.

Acer accounted for 21.3% of all shipments in the EMEA region as opposed to HP’s 18.7%. According to IDC data, PC shipments in EMEA totaled over 27.8 million units in Q3 2008, with a 27% increase year-on-year (YOY). IDC’s preliminary results show Acer’s extraordinary performance in the EMEA market with a YOY growth of 90.2%.

The EMEA PC market performance was driven by strong demand on notebook solutions; in addition, the introduction of the new Mobile Internet Devices (MID) -- or netbook -- line up produced significant movements in the top 5 vendor positions. Acer’s strong focus on mobile products and mobility enabled the company to act promptly in the MID segment with the launch of the Aspire One and this lead to a robust growth in the EMEA market. According to IDC’s report, it will be a challenge to match or beat the market expansion Acer has attained so far thanks to the introduction of its popular netbook. As a final point, IDC confirms that Acer also continues to gain share in the desktop space.

“Globally, the PC market growth is driven by end-users’ demand for mobile products and mobility has always been Acer’s focus,” comments Gianfranco Lanci, CEO and President, Acer Inc. “The results we have achieved is wide-ranging of all Acer Group brands we offer in EMEA -- Acer, Packard Bell and eMachines -- and confirm that not only have R&D and marketing investments provided us with a solid base for growth, but also that the Multi-Brand Strategy is tactical both in terms of business and market positioning and this result confirms the accomplishment of it. The different companies integrate their own unique experience and abilities to offer a broad range of products that allow customers to find the right solutions for their uniquely personal needs and ensures we are ready to face any difficulties that may arise. Acer’s exponential growth is a combination of an increase in brand awareness, consistency of our channel-based business model and fresh technology in all our products.”

“The last year has been crucial to us. We have managed an internal and significant change that has brought new strength to the company as a whole,” explains Walter Deppeler, Senior Corporate Vice President, Acer Group. “The results achieved in EMEA are eloquent: we are market leaders in 10 different countries for the total PC market, and for the Notebook segment we are the top vendor in 16 countries. We are also pleased to record outstanding market share in Italy, Czech Republic, Spain, Holland, Russia, Denmark, France, Germany and many other countries in the region.”


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