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AS AMERICA SLIDES, BRAZIL SOARS: Smart Women Are Investing In Themselves And In Their Future As The Middle Class Swells



Over one million Brazilians came to the Bienal Internacional do Livro this year ready to shop. The world’s most highly-attended book fair drew a record crowd in Sao Paulo and book sales were brisk. Surveying the massive crowd, thousands upon thousands of shopping bags were bursting with purchases day after day till the fair ended. It was the picture of prosperity.

This may be no surprise in Brazil, where smart investments in Ethanol, coupled with the unexpected discovery of massive new offshore oil fields, are transforming the economy at lightning speed. Jobs are abundant in Brazil’s big cities, the middle class is swelling, and books are just one more smart investment. But this has been very surprising news for many authors who don’t live in Brazil’s big cities -- especially American author Steven Carter.

Sales of Steven Carter’s self-help books have been smashing records in Brazil for two full years as women experience better jobs, higher pay, greater independence, and some unpleasant push back from men not quite ready for women to have it all.

Carter’s classic self-help book, “What Smart Women Know” has been on every major bestseller list, including Epoca Magazine and Brazil’s most prestigious list: Veja Magazine. Last week was Carter’s 103rd week on the Veja list, a truly extraordinary accomplishment. The sequel to “What Smart Women Know”, “Men Like Women Who Like Themselves”, has been following right behind its sibling since it was released in April.

The Los Angeles Times recently published an article about Carter’s stunning success. To read this article, go to:,0,2920383.story

Carter’s Brazilian publisher, Marcos Pereira, co-owner of the self-help and spirituality publishing company GMT Sextante, has not been completely surprised by Steven Carter’s feat. He knows how strongly Brazilian women are now responding to well-written books with a psychological slant. “The role of women in the Brazilian culture or economy has evolved” explained Pereira, “If you think of the U.S. 20 years ago, I think this is happening now in Brazil. Women are rethinking their roles, enjoying their independence, embracing their success”

Steven Carter is currently studying Portuguese, hoping to make future media tours thru Brazil a bit more seamless (he has already committed to making eight more visits). But the language gap does not seem to throw him; he believes that the messages in his books are not lost in translation.

Noted Carter, “There is a sea change in the culture of Brazil and other parts of South America and my words of support seem to be fully connecting with book buyers. The country is embracing growth, both economic growth and emotional growth. With that growth comes change.” Adds Carter, “There is something very universal about the desire for emotional independence and the opportunity to find healthy love.”


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 self-help books
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