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TANDBERG Television Showcases Industry Leading Solutions for HD Programming and On Demand Content at HD World


Atlanta.– TANDBERG Television, part of the Ericsson Group (NASDAQ:ERIC), will showcase new and existing solutions for HD programming and on demand content at the HD World Conference and Exposition in New York, October 15-16 in its booth #801. Around the world, programmers, broadcasters and operators rely on TANDBERG Television’s award winning solutions to deliver more HD content, programming and channels than ever before. From acquisition to delivery, these TANDBERG Television solutions are enabling the media industry to fulfill its digital destiny.

In January of 2009, TANDBERG Television will be presented with a Technology & Engineering Emmy® Award from the National Academy of Television Arts & Sciences in recognition of TANDBERG Television’s pioneering development and deployment of MPEG-4 Advanced Video Coding (AVC) systems for high definition television (HDTV). Visitors to HD World can see the technology and solutions which helped the company win that award including an advanced compression demonstration featuring an end-to-end solution with MPEG-4 AVC encoding, multiplexing and stream management. Visitors will also be able to learn about on demand software solutions supporting HD content and see TANDBERG Television’s new HD program transcoder which enables programmers to harness the bandwidth efficiencies of MPEG-4 AVC HD and DVB-S2 satellite distribution. Demonstration areas include:

Contribution and Distribution
This demonstration area provides an overview of MPEG-4 AVC and MPEG-2 solutions. Used by major broadcasters and service providers, TANDBERG Television’s contribution and distribution systems are available with either DVB-S2 satellite modulators or telecom adapters. For larger systems, the company’s suite of management products simplifies the configuration and control of the TANDBERG compression equipment, ensuring mission critical services remain on air.

End-to-End Director Solution Featuring MPEG-4 AVC Compression Technology
TANDBERG Television’s Director Control System offers an advanced software-based system for conditional access (CA) that controls and authorizes individual and banks of receivers across sites under maximum security. Director updates both MPEG-2 and MPEG-4 AVC SD and HD receivers using over-the-air downloads of the latest software code, without requiring site visits. The end-to-end Director solution includes many of the latest TANDBERG technologies that work together to enhance the overall quality and operational ease of the system. These include MPEG-4 AVC HD encoders, Reflex™ statistical multiplexing, and DVB-S2 modulation with PREKOR™ for greater bandwidth efficiency. Demonstrations in this area will also showcase the latest decryption, transcoding and decoding technology, including the new RX8250 Program Transcoder.

On Demand Solutions for HD Content
The world’s leading broadcasters, network operators and content owners use TANDBERG Television’s open software solutions to create, manage, deliver and monetize advanced media and on-demand solutions across ’Any Platform to Any Device’’. The company will showcase its currently deployed solutions for workflow automation, on-demand content production, targeted dynamic advertising, content distribution and VOD back-office. These solutions support HD content and have proven strengths in enabling nPVR, Time-shifted TV, VOD and personalized advertising services among operators. Featured solutions in this area include the next generation MediaPath® Secure Content Delivery, WatchPoint™ Workflow and Xport® systems. MediaPath offers content providers, network operators, and their affiliates, a scalable, end-to-end solution for the secure point to multi-point delivery of non-linear digital HD and SD TV programs as well as any other file-based content including VOD programs, advertising, music, and games. The system supports delivery over terrestrial and satellite with DVB-S2 support. WatchPoint™ Workflow automates digital media creation, management and distribution to multiple end-user platforms and Xport® Producer provides on-demand content production, encoding and packaging.

Tutorial: Video Compression Advances for Contribution & Distribution
In addition to the demonstrations, on Thursday, October 16, 2008 from 9:00-10:00am, a tutorial will be presented by Matthew Goldman, Vice President of Technology, Compression Systems, TANDBERG Television. The tutorial will discuss recent advances in video compression for contribution and distribution applications.


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