Philips unveils new concepts and solutions for Health and Well-being at the 2008 Philips Simplicity Event at Moscow’s Red Square

Moscow, Russia - Royal Philips Electronics (NYSE:PHG, AEX:PHI) will unveil a range of innovative and original concepts for Health and Well-being at the 2008 Philips Simplicity Event, which started today on the Red Square in Moscow, Russia. The Event highlights areas identified by Philips in which the company has the ability to innovate and make a difference to both people and the environment.

This year’s Event features a broad array of recently launched and upcoming products from Philips’ Healthcare, Consumer Lifestyle and Lighting sectors enabling people to live a healthy life while maintaining a sustainable environment. In line with the theme of this year’s event, ‘Healthy People, Healthy Living, Healthy Planet’, the concepts presented at the 2008 Simplicity Event particularly focus on the responsible domestic use of resources, harnessing renewable energy and the responsible consumption of goods.

Philips’ choice to host this year’s event in Russia highlights its commitment to grow and reinforce its position as a leading health and well-being brand in this important market. The concepts and products presented at the Event illustrate Philips’ vision to contribute significantly to the health and well-being of people across the globe, supporting its ambition to be the leading brand in Health and Well-being. Philips is also putting strong focus on collective well-being, and helping to create a sustainable global society to protect our environment for future generations.

Commenting on the Simplicity Event in Moscow, Geert van Kuyck, Chief Marketing Officer for Philips said “The Simplicity Event this year brings into sharp focus the positive impact that Philips can have on people’s lives – on their health, environment, security and sense of well-being. Some of the future concepts that we present today outline Philips’ vision of a sustainable future in which we will continue to delight our customers, even while we make it simple for them to make responsible choices for the environment.”

Philips’ focus on “Health” is not only on the prevention, treatment and management of illness but also on the creation of a healthy lifestyle, such as keeping fit and eating a balanced diet. Philips also seeks to enhance people’s sense of “Well-being” by contributing to their safety, ease, relaxation and enjoyment in any environment they find themselves.

In the healthcare field, visitors to the 2008 Simplicity Event will be introduced to the innovative new Philips critical care system ‘Discovery to Treatment’. Deep insight into the details of diagnosis and treatment of heart attacks allowed Philips to develop a system which dramatically reduces the time taken in treating a patient who has suffered a heart attack, from the moment it is discovered, placing simplicity at the heart of cardiac care.

The Light Blossom outdoor lighting concept is a light pole that transforms its appearance throughout the day to collect energy from both sun and wind, not only providing truly green lighting, but actually supplying power back to the grid. The Circle of Life concept is a shopping experience for the responsible consumption of goods, inviting people to co-create and make choices based on the entire chain of the product’s life, including the phases ‘before purchase’ and ‘after disposal’.

In terms of solutions for the home, visitors to the Event will experience Philips’ newly-designed Wake-Up Light, an innovative dawn simulator that allows a gentle wake-up of the body, creating a sense of relaxation and well-being. Guests will also be introduced to Flavors - an original new home entertainment concept that recognizes consumers’ growing desire to personalize their products and allows them to match their home entertainment systems with their personal style and interiors. The Green Cuisine kitchen concept illustrates a responsible use of resources, helping people become more conscious – in an educational yet attractive way – of their domestic consumption of water, electricity, gas, and even food.

Note to Editors
In addition to the Simplicity Concept Collection presented at the 2008 Philips Simplicity Event, Philips also showcased a wide range of recently launched and soon to be launched healthcare, consumer lifestyle and lighting products presented in various settings such as the home, hospital, office or street.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 128,000 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.