Discovery Communications’ Science Channel Begins New Emphasis on Global Content Development
-- First Offering for International Co-Pro or Acquisition is Innovative New Series Format, BRINK --
(Cannes, France and Silver Spring, Md.) Beginning in fourth quarter 2008 and continuing throughout 2009, Science Channel will roll out a full slate of original programming designed to appeal to a worldwide audience of science enthusiasts. Today, the U.S.-based Science Channel announced BRINK, its first original series available for international broadcaster distribution.
Designed as the next-generation source of interactive science information on television and on the web, BRINK is the premier series for immersing viewers on the frontlines of cutting-edge breakthroughs in technology, research, inventions, discoveries and the mysteries of the scientific world. The series explores people who are on the brink of changing our lives, and will also include content generated from scientists, organizations, universities and viewers from around the world. BRINK is the first major original series commissioned by Science Channel under the leadership of Clark Bunting, president and general manager of Discovery’s Emerging Networks.
“Only Discovery Communications can offer this type of high quality science programming to international broadcasters,” said Caleb Weinstein, senior vice president, Discovery Enterprises International. “This innovative new format allows for complete regional customization.”
“BRINK is the first of many exciting new series in our new development pipeline and something only a dedicated service like Science Channel can create,” said Deborah Adler Myers, senior vice president of programming, Discovery’s Emerging Networks. “BRINK is a thought-provoking and engaging series that connects viewers with incredible science and technology stories from around the world.”
Guiding viewers through the unusual mix of science information and eureka moments on BRINK is host Josh Zepps. An Australian whose career has included original commentary, political satire, comedy, traditional reporting and hosting duties for television and radio in the U.S. and Australia, Zepps unites unique wit, an ability to break down seemingly complex issues and a genuine enthusiasm for science.
The series provides viewers with a clear understanding of the impact and relevance science has in our lives today, and offers significant insights into how science may profoundly change our lives tomorrow. Each half-hour episode combines short-form reports on the latest global science news with vital interviews with prominent scientists. BRINK’s innovative format will also include unusual segments covering a range of subjects from peculiar, avant-garde research to “backyard inventors” who are pushing the limits of science in their own way - such as building their own space craft.
In the U.S., BRINK’s reach extends beyond the border of television with a comprehensive, fully integrated presence on sciencechannel.com. Here viewers can watch extended interviews, interact via science blogs, upload and view user generated videos, talk to Zepps and other correspondents, take quizzes and explore additional research materials. Sciencechannel.com also will feature original BRINK content including: “Do it at Home... Or Not,” an area containing “how to” information on things you may not actually try at home -- like building a super collider or giant hail; “Explore Everyday Objects” that examines the active ingredients in medicine, or what gives dry erase markers a distinct smell; and video capturing the “science” behind various unique viral videos.
BRINK is produced by CBS Eye Too Productions. Stewart Kasloff is executive producer for CBS EYE Productions and John Grassie is executive producer for Science Channel.
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