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Teradata Interactive Marketing Intelligence Creates a Marketer’s Dream Stream


Customer information and web data integrated for immediate action create unprecedented opportunities for personal touch with customers

LAS VEGAS – Teradata Corporation (NYSE: TDC), today announced an extension of its customer management (CM) solutions portfolio that will enable marketers to manage inbound, outbound and interactive channels in a completely integrated way. Extending existing or traditional web analytics, Teradata’s Interactive Marketing Intelligence solution facilitates the combination of web data with all of a company’s existing marketing data. This enables new dimensions of customer visibility and a better understanding of cross channel customer behavior to drive more intelligent customer interactions.

Today, most interactive channel data, whether online, email, or mobile is stovepiped; isolated in disparate systems. In contrast, Teradata provides an integrated approach, combining inbound and outbound dialog management so that marketers can create more responsive and more relevant dialogue with customers, engaging them with every interaction through any channel. This is especially important today as the use of web and other interactive contact points proliferate, and customers expect seamless interaction, wherever they choose to do business.

Leveraging years of experience with many leading edge web clients, such as, Netflix, Travelocity and a large online auction business, Teradata Interactive Marketing Intelligence creates a wealth of new insight to marketers, with the capability to immediately take appropriate action, whether that involves a personalized email message, human contact, or an individualized web experience.

For the first time, using Teradata Interactive Marketing Intelligence, marketers will have immediate access to all historic customer data – which is critical to understanding each customer – as well as data collected from web interactions, email interactions, and social networks. The resulting digital “dream stream” of insight will be deployed by marketers to ensure more intelligent interaction with customers.

“We are creating a whole new realm in customer insight and intelligent interaction, providing solutions to help companies better integrate and use interactive media more quickly and at a lower cost,” said Sam Gragg, vice president of Teradata customer management solutions marketing. “These new capabilities will absolutely change the game. We are leveraging advanced Teradata technology, key partnerships and our experience with leading online companies to create a whole new analytics-driven, closed loop ‘ecosystem’ for the future of web 2.0 – one that no other company can effectively duplicate. As a result, marketers can better plan, coordinate and evaluate threads of customer dialogue, many driven by the customers themselves, over any or all channels where customers prefer to interact.”

This new ecosystem includes an interdependent network of applications, services, alliances and technologies — all built on "Teradata’s high performance database, which together drive the capture, integration and delivery of customer intelligence wherever it is needed. With additional products and services planned for release later this year, and the infusion of new Web 2.0 technologies across product lines, new alliances will further strengthen the ecosystem

“Teradata has been an essential partner and collaborator with Travelocity for years – and the result is a set of capabilities we refer to as ‘active’ customer relationship management,” said Debbie Doran, Travelocity Manager of Global CRM Infrastructure. “The Teradata platform enables us to personalize millions of customer interactions and queries every day – and is well- suited to interactive channels like the web – easily managing complex queries in milliseconds. Teradata has the proven expertise, tools and resources to create digital infrastructures of enormous business value.”

Today’s announcement includes technology from award-winning web software provider Speed-Trap, recognized recently for innovative excellence, receiving the U.K. Queen’s Award for Enterprise Innovation, specialized consulting services from web analytics firm Stratigent, and support from IT consultancy Capgemini.

“As the on-line market matures, businesses are realizing the immense value that can be driven by exploiting the data available from their on-line channels as part of multi-channel marketing and CRM programs,” said Malcolm Duckett, vice president of marketing, Speed-Trap. “We are excited about the possibilities when you combine Speed-Trap’s unique ability to capture clear, accurate, actionable data on customer behavior, experience and aspiration with all the other enterprise data. By exploiting Teradata’s industry-leading ADW initiative, we have an infrastructure – an ecosystem – whose time has come.”

About Teradata
Teradata Corporation (NYSE: TDC) is the world’s largest company focused on raising intelligence through data warehousing and enterprise analytics. Teradata is in more than 60 countries and on the web at

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Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.


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