Nokia Productions and Spike Lee premiere the world’s first social film
T-Mobile USA joins Nokia for first ever social filmmaking project directed by Spike Lee
White Plains, NY, USA - Nokia today announced that the premiere of Nokia Productions, the first user generated multimedia film, will be held tonight at 8:45 pm PST at the Nokia Plaza- LA Live with a simultaneous online premiere at www.nokiaproductions.com. T-Mobile USA, Inc. partnered with Nokia to develop the Nokia Productions film which was built entirely by everyday people, using mobile devices to generate and submit original content which was then combined into one artistic multimedia film created by Director Spike Lee.
Lee will be in attendance for the film premiere and a special live performance by musician Avril Lavigne. Nokia and T-Mobile invited consumers to attend the premiere, giving away free tickets to the event at select T-Mobile retailers.
“Nokia is excited to present the premiere of the world’s first social film production,” said Craig Coffey, Vice President of Marketing, Nokia North America. “It’s another way that we continue to connect people through relevant and innovative experiences. Nokia technology enables anyone to create, collaborate and share in order to participate in something larger than themselves which helps to open a world of possibilities for groundbreaking collaboration in our communities. It helps people to truly be connected independent of time and place in a way that is very personal to them.”
Lee invited the general public to submit their original text, music, video or images for each of the three acts - birth, life and death - to www.nokiaproductions.com. Over 4 000 pieces of original content were uploaded and over 350 000 visitors accessed the Nokia Productions site during the entry period, April to September 2008. Nokia also engaged up-and-coming filmmakers to contribute to the project through a partnership with the Disposable Film Festival.
“What drew me to this project was the unique opportunity to do something that hasn’t been done before utilizing technology, the internet, and having people collaborate on a film,” said Director Spike Lee. “The new technology, you might say, is bringing a democracy to film. Anyone can be a journalist, a filmmaker, a still photographer. Just pull out your mobile device, record it, press a button, and it’s instantly on the web. So I think it’s great that Nokia had the vision to see where all of this is headed. ”
Lee guided and directed the creative submissions through video messages and his blog entries on www.nokiaproductions.com. After each act closed, Nokia selected the “Top 25” submissions, and visitors voted for their favorite submission creating the “Top 10.” Lee then picked the winning submission from each act to be integrated into the final film. These three winners will be flown to Los Angeles to participate in the premiere of the final film.
Nokia will hold a festival on the plaza offering consumers the opportunity to engage in a variety of Nokia experiences including a one-on-one Guitar Hero® III Mobile by Hands-On Mobile, Inc. competition on the main stage using the Nokia 5610 XpressMusic, available exclusively at T-Mobile, and a Nokia N95 photo opportunity. Participants will receive their pictures on the spot from a convenient Bluetooth printer.
Nokia (NYSE: NOK) is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation of Deutsche Telekom AG’s Mobile Communications Business, and a wholly owned subsidiary of T-Mobile International, one of the world’s leading companies in mobile communications. By the end of the second quarter of 2008, 125 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 31.5 million by T-Mobile USA - all via a common technology platform based on GSM, the world’s most widely used digital wireless standard. T-Mobile’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit www.t-mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.
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