American Author Celebrates His 103rd Week on South America’s Most Prestigious Bestseller List
SELF-HELP CLASSIC FROM THE USA DEFIES THE ODDS IN BRAZIL, OUTSELLING THE COMPETITION WEEK AFTER WEEK AND POSTING RECORD EARNINGS
Amidst a sea of famous Brazilian names you can still find one lone American, author Steven Carter. For 103 weeks Carter’s self-help classic “What Smart Women Know” has defied the odds and continued to fly off the shelves in bookstores throughout Brazil.
This activity has earned Carter a spot on every bestseller list in the Brazil, including the prestigious Veja Magazine for almost two full years. This week, “What Smart Women Know” managed to catch the tip of Veja’s list, making it the 103rd week Carter has made Veja’s list. It’s enough to make authors around the world more than a little envious.
Steven Carter’s success in Brazil was recently the subject of a feature story in The Los Angeles Times (full story at: http://www.latimes.com/features/books/la-et-self26-2008jul26,0,2920383.story ). When the story first appeared, Carter had just celebrated 95 weeks of bestseller status in Brazil. He wasn’t certain the book could hold its place much longer, which was very understandable given the fact that Brazilian publishers were preparing to launch their new line of books for the Fall of 2008. Yet Carter has persevered, even though he lives 5000 miles away from his Brazilian publisher GMT Sextante.
What is Carter’s secret for this mind-boggling success? Perhaps Marcos Pereira, co-founder of GMT Sextante, explained it best. Pereira has not been completely surprised by Carter’s success, knowing how strongly Brazilian women are responding to well-written books with a psychological slant. “The role of women in the Brazilian culture and economy has evolved,” explained Pereira, “If you think of the U.S. twenty years ago, I think this is happening now in Brazil. Women are rethinking their roles, enjoying their independence, embracing their success"
Carter is currently studying Portuguese, hoping to make future media tours a bit simpler. But the language gap does not seem to throw him; he believes that the messages in his books are not lost in translation. Noted Carter, “There is a sea change in the culture of Brazil and other parts of South America and my words of support are connecting with book buyers. There is something very universal about the desire for emotional independence and the opportunity to find healthy love.”
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