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BMW of Peabody Raises $45,000 For Breast Cancer Foundation


Over the years, BMW of Peabody has helped raise over $300,000 in the fight against breast cancer. This year, they continued the tradition by hosting their annual BMW Ultimate Drive for the cure campaign. For the past 12 years, the Peabody area BMW dealership has been a driving force behind Massachusetts fundraisers for the Susan G. Komen foundation. This year, BMW of Peabody raised a record $45,000 for the foundation.

BMW of Peabody customers as well as area residents and businesses were invited to get behind the wheel of the BMW of their choice in the BMW Ultimate Drive® supporting Susan G. Komen for the Cure. The event was held at their BMW of Peabody Centennial Drive Service location on Tuesday, September 23, 2008.

Photos of the event can be viewed at

There were over 6,200 miles driven from 10:00am-5:00pm in BMW’s including the 3 Series Coupe, X3 SAV® and this year’s Signature Vehicle, the all new BMW X6. For every mile driven, BMW donated $1 to the Susan G. Komen Foundation. Additionally, Warren Waugh, Managing Partner of BMW of Peabody and the Lyon Waugh Automotive Group matched that contribution.

BMW of Peabody also raised several thousands of dollars for the Foundation with a silent auction. Items featured in the silent auction included autographed sports memorabilia, concert and sporting event tickets and restaurant gift certificates. 100% of the proceeds were donated to the Susan G. Komen Foundation. Charitable donations directly to the Susan G. Komen foundation were also accepted from the community and from dealership employees.

This is always BMW of Peabody’s biggest philanthropic event of the year and the dealership is proud to be part of this amazing foundation. They were also proud to honor a local area hero for the day that has been affected by Breast Cancer.

More information about BMW of Peabody is available online at

About BMW of Peabody

BMW of Peabody is located at 221 Andover Street on route 114 in Peabody. They are a top dealership for new and certified pre-owned sales, service and parts in New England. They also have a satellite state of the art service center on Centennial Drive in Peabody. BMW of Peabody is extremely active in the Boston area communities and the employees are committed to providing customers with unparalleled service. BMW of Peabody is a division of the Lyon Waugh Automotive Group.


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