Tips To Start A Business — Even In A Recession
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TIPS TO START A BUSINESS—EVEN IN A RECESSION
(Medway, MA)—Starting a business can be a nerve-wracking process even in the best of times. But what about during a recession?
“People see job losses, recession or a housing bust and think, This isn’t the right time to start a business,” says business coach and new author Ron Cornwell. “But it’s fear of failure that keeps most people from striking out on their own, not timing. For them, it’s never the right time. For me, any time is the right time.”
Mr. Cornwell addresses that very issue in his new book, It’s Never the Right Time. An entrepreneur himself, Mr. Cornwell likes nothing better than to expose the emotional barriers that keep most people from opening their own businesses.
Eschewing gimmicky slogans and get-rich-quick schemes, It’s Never the Right Time paints the path to business ownership in no-nonsense terms and dispels the myth that there will ever be a “right time” to start.
“Most people dream of owning a business, but few people know what that entails,” says Mr. Cornwell. “My job is to help my clients move from dreaming about a business to actually owning one. And for starters, I want to help them to stop lying to themselves about why they haven’t done anything about their dreams.”
According to Mr. Cornwell, many people are misinformed about what it takes to run a business. Too many people avoid entrepreneurship’s realities, preferring to keep the idea of self-employment as an unfulfilled fantasy.
He adds, “It’s Never the Right Time is a tough-love guide for anyone who has said at one time or another, ‘I wish I were my own boss. I wish I called the shots and didn’t have to put up with working for someone else’s dreams,’”
Mr. Cornwell’s lessons from the tough world of business are a breath of fresh air in a marketplace full of vague and unrealistic books that promise quick fortune and security. In this unique step-by-step guide, readers will:
• Learn why acting now is crucial for anyone “thinking” to start a business
• Discover common fears and concerns most entrepreneurs face—and how to overcome them
• Answer the five tough questions that prospective business owners need to ask themselves—if they want to succeed
• Uncover the all-important (and overlooked) correlation between research and success in the marketplace
• Find the hidden pitfalls of the business world that mean the difference between success and failure
“People are capable of a lot more than they think,” says Mr. Cornwell, “but few will ever summon the courage to chase after their goals and dreams—especially with the specter of failure looming.”
Ron Cornwell has forty years of experience in the corporate world as both an executive and an entrepreneur. He now acts as a mentor and business coach for entrepreneurs, from those just starting out to Fortune 500 CEOs and executives.
(It’s Never the Right Time by Ron Cornwell; ISBN-10: 0981859208, ISBN-13: 978-0981859200; $22.50; 160 pages; 5½” x 8½”; softcover; Ron Cornwell Enterprises, Inc.)
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