bmi announces key director appointments

bmi is pleased to announce the appointment of two key positions within the mainline division of its operation.

Martyn Bridger, currently interim commercial director at bmi, will join the company permanently as commercial and service director reporting to bmi mainline managing director Peter Spencer. Bridger will be responsible for revenue management, overseas sales, distribution, customer service (customer relations and contact centre) and service development including catering. He will also undertake a review of the quality of bmi service across the airline in terms of products and people to bring about any necessary changes to drive the airline forward.

Katherine Gershon, currently interim marketing director, will also join bmi permanently taking on the expanded role of sales and marketing director again reporting to mainline managing director Peter Spencer. Gershon will be responsible for marketing worldwide, online sales, loyalty including Diamond Club and Company Rewards, partnerships, e-commerce and UK sales.

Peter Spencer, managing director of bmi mainline said: “I am delighted that Martyn and Katherine are now part of the permanent bmi team. Their wealth of experience will be extremely valuable in their new key roles. They come to us with the highest credentials, as well as the commitment and dedication that will without doubt be extremely beneficial to the business during these challenging times.”

Both appointments are with immediate effect.