Coremetrics 2009 Offers Unparalleled Insight into Online Visitor Behavior
Delivers the Industry’s Only Marketing Benchmarking Tool
SAN MATEO, Calif.– For too long, marketing professionals have found themselves drowning in a sea of numbers about how their online campaigns are performing, with no clue as to how to interpret the data, much less how to use it to better serve their visitors and drive business results. .
That’s why today Coremetrics, the leading provider of digital marketing optimization solutions, unveiled Coremetrics 2009, a significant technology upgrade to Coremetrics Benchmark™, Coremetrics Explore™ and Coremetrics Search™ along with further refinements to the award-winning Coremetrics Analytics™ solution. Coremetrics 2009 takes the guesswork out of digital marketing optimization and delivers what no other solution in the industry can: the industry’s only peer-level benchmarking solution that accurately and easily measures marketing results against the competition. Coremetrics 2009 also delivers significant enhancements that pave the way for visitor-centric marketing—including powerful new tools for understanding mobile users and their interactions with online campaigns.
Coremetrics Benchmark gives businesses a highly visual and customizable dashboard for analyzing their site’s performance competitively and historically. Clients can compare their business’s performance against a vertical and a sub-vertical, as well as against the historical performance of their site. Coremetrics 2009 helps businesses understand whether they’re doing marketing right.
Coremetrics Explore is an ad-hoc reporting application that empowers businesses to independently create custom reports on the fly, without having to rely on IT or on an analytics vendor. With Coremetrics 2009, businesses can take advantage of Explore’s new best practice, standard reports to more quickly gain insights into business trends such as marketing channel shift and visitor engagement. Marketers can more easily customize their reports to deliver the right data to the right stakeholders in the right context by taking advantage of new functionality, including:
* Mobile Analytics to understand the role mobile devices and carriers play in the success of online marketing campaigns. Users can correlate the data with other values such as pages seen, product purchased, marketing channels, visitor geography and more.
* Relational Zoom to immediately relate one set of data to multiple data sets, and uncover hidden data relationships.
“Coremetrics Explore can help us understand how well we cater to our visitors by shedding light on previously unidentified bottlenecks and spotting opportunities for improving the customer experience,” said Sean Murphy, vice president of marketing, at CustomInk.com. “With Explore our Web analytics data is richer. Explore’s ability to provide attributes data, which we can analyze along with our own unique business data, gives us an entirely new perspective on our customers’ online experience.”
Coremetrics Analytics provides the most accurate and complete record of visitor behavior, capturing every click of every visitor over time, and storing them in Coremetrics’ LIVE (Lifetime Individual Visitor Experience) Profiles’ secure data warehouse that comes standard with the solution. Coremetrics 2009 introduces several customer-requested refinements to Coremetrics Analytics, including a new annotations function so that users can flag important data points and trends.
Coremetrics Intelligent Offer drives more revenue from cross sells and up sells with greater merchandiser control to support product promotions, more targeted rules and the ability to view sample offers. Coremetrics 2009 introduces simplified tagging and output loading which can reduce deployment times by as much as 30 percent.
Coremetrics Search gives marketers greater control over their online dollars through enhancements to bid management rules. Marketers can now tie bids to imported metrics such as inventory or cost of goods sold (COGs), calculated metrics such as net revenue or ad revenue per page view. Through these new rules, marketers can be laser focused on their advertising spend and avoid paying for keywords tied to low- or out-of-stock items. Coremetrics Search is now available in Japanese.
“Optimizing the Web channel through analytics has never been more important to an organization’s bottom line, but the analysis tools must address the needs and skill levels of the end users,” said Bill Gassman, research director at Gartner. “Reports must tell a story and be flexible enough to rapidly answer follow-up questions. Also, new styles of multi-media content and mobile devices must be accounted for along with simple integration to or from enterprise data sources.”
“Online business optimization packages flood marketers with numbers that make it all too easy to forget that there’s a customer behind every click,” said John Squire, chief strategy officer for Coremetrics. “Coremetrics 2009 is the only solution available today that makes it simple for businesses to really get inside their customers’ heads—either by analyzing macro trends, or by drilling deep into individual behavior. Then we take it to the next level by helping marketers gauge their business’s performance against their competition. We see this combination as a one-two punch for marketers everywhere.”
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