Tam Airlines to join Star Alliance
Brazilian carrier will open Latin American market for Star Alliance.
The Chief Executive Board (CEB) of Star Alliance has unanimously voted to accept Brazilian carrier TAM Airlines, the largest carrier in South America, as a future member.
“Thanks to TAM, Latin America will no longer be a white spot but rather a hot spot on our world map,” said Jaan Albrecht, CEO of Star Alliance, at the official joining announcement in Săo Paulo. “We are very proud having TAM as a future member; their decision to join Star Alliance clearly reflects the ongoing importance of alliances today,” continued Albrecht.
“This is a very important step forward for TAM, as through our alliance membership we will gain further international brand recognition”, said Captain David Barioni Neto, CEO of TAM. “Joining Star Alliance will further bolster our three strategic pillars: Excellence in Services, Technical and Operational Excellence and Excellence in Management,” he continued.
Brazil, as the continent’s economic powerhouse, is the largest and most important market for business and leisure travel in Latin America. With a market share of 20 per cent (73.9 per cent among Brazilian carriers), TAM has the largest portion of international travel to and from Brazil and is also the largest network operator on the continent. This clearly fits Star Alliance’s strategy of maintaining its status as the leading alliance for the high-value international traveller. Jaan Albrecht: “We are talking about a country and a region of the world which cannot be ignored – as a global airline alliance we need to be present where it counts. TAM will make us the leading alliance in terms of capacity offered within Brazil and Latin America,” Albrecht added.
With 116 aircraft, TAM currently flies to 42 domestic and 16 international destinations thereby operating the largest as well as one of the youngest fleets – the average aircraft age is 5.9 years – of all Latin American airlines. TAM already has codeshare agreements with Star Alliance member carriers Air Canada, Lufthansa, TAP Portugal and United and will add 36 new destinations to the Star Alliance network. Once TAM completes their integration process – which is expected to take from 12 to 18 months – the Star Alliance network will expand to over 1,000 destinations in 170 countries and offer more than 20,000 daily departures.* This will further solidify Star Alliance as a frontrunner in the alliance world
At the same time, customers will enjoy more benefits. “TAM passengers are set to experience a whole new world of Star Alliance customer benefits while alliance customers can look forward to both an ideal network in Brazil and Latin America and excellent service on board and on the ground,” Albrecht emphasised.
Paulo Castello Branco, TAM’s Vice President Commercial and Planning, added: “By working together the Star Alliance member carriers, TAM will be able to offer its customers more choice of destinations with better connectivity”.
After the joining announcement, the integration process will be underway. Experts from TAM, mentoring carrier United and Star Alliance will team up to make the Brazilian carrier comply with alliance membership requirements. This includes, for example, compatibility with StarNet, Star Alliance’s IT backbone, common guidelines for passenger handling and FFP collection and redemption.
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