Nielsen Experts to Offer Insights Guiding Consumer Goods Manufacturers, Retailers During Tough Economic Times
Eugene Roytburg, vice president and managing director, The Nielsen Company
Colin Hare, principal, Business Consulting Services, The Nielsen Company
Valery Petrushin, director of Analytical Solutions, The Nielsen Company
The economic downturn has caused consumers to alter their spending habits and forces consumer packaged goods (CPG) manufacturers and retailers to reevaluate their consumer marketing strategies. The Nielsen Company has developed an approach to estimate CPG category vulnerability to recessionary effects and forecast future performance using macroeconomic and socio-demographic indicators, allowing CPG companies to optimally position themselves during a recession and build-long term competitive advantage.
Consumers are feeling the squeeze as they are caught between rising costs and lower spending power. As a result, many consumers are reprioritizing or altogether changing their spending habits. For CPG manufacturers and retailers, this requires a change in the way they market to consumers. And, knowing which products are most affected by a recession helps CPG companies maintain focus on the right categories and brands in order to succeed.
Sunday, October 12, 8 a.m. ET
“No Go Out – Frozen Pizza Today?
Evaluating the Impact of the Recession on Retailers and Manufacturers”
Institute for Operations Research and The Management Sciences (INFORMS) Annual Convention
Marriott Wardman Park Hotel
2660 Woodley Road, NW
About The Nielsen Company
The Nielsen Company is a global information and media company with leading marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.
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