Sirius XM Gives Listeners The Choice To Customize Programming
“Best of Both” and A La Carte Packages Available Immediately
More Choices at Lower Prices Across the Board and In-Time for Holiday Shopping
NEW YORK - SIRIUS XM Radio (NASDAQ: SIRI) today unveiled an unprecedented offering of new programming packages and better pricing. The company’s “Best of Both” programming options and A La Carte channel choices are available effective immediately.
Best of Both
For the first time ever, XM subscribers can add select SIRIUS channels to their existing service, and SIRIUS subscribers can add select XM channels to their service. These “Best of Both” packages will be available at a monthly cost of $16.99, which is only $4.04 more than the cost of a monthly subscription to one of the services. Most subscribers can add the premier programming without purchasing a new radio.
* XM subscribers can add “The Best of SIRIUS” featuring Howard Stern and his two 24/7 channels; Martha Stewart Living Radio dedicated to entertaining, cooking and more with Martha and her lifestyle experts; SIRIUS NFL Radio and play-by-play of every NFL game through the regular season, playoffs and Super Bowl; SIRIUS NASCAR Radio and broadcasts of every NASCAR race; and the smart and sexy exclusive talk of Playboy Radio. XM subscribers will also have access to play-by-play action from the country’s leading college teams.
* SIRIUS subscribers can add “The Best of XM” channels featuring Oprah Winfrey and her full time channel, Oprah & Friends; The Virus featuring irreverent radio personalities Opie and Anthony, as well as comedic daytime hosts Ron and Fez; XM Public Radio featuring exclusive interviews and documentaries from the award winning Bob Edwards; play-by-play of select NBA and NHL games; and live coverage of all the events of the PGA TOUR. SIRIUS subscribers will also have access to play-by-play of select games from college’s biggest conferences.
XM subscribers can add “The Best of SIRIUS” channels by calling 1-866-9SIRIXM (866-974-7496) or go to XMRadio.com for complete details. SIRIUS subscribers can add “The Best of XM” channels by calling 1-888-7BESTXM (888-723-7896), or go to SIRIUS.com for complete details.
“One of the most exciting benefits of the SIRIUS and XM merger is giving subscribers the chance to expand their subscriptions to include ’The Best of Both’ services. Given the popularity of programming on both SIRIUS and XM, we expect many subscribers will upgrade their current subscriptions,” said Jim Meyer, SIRIUS XM Radio President, Operations and Sales. “It’s hard to imagine an XM subscriber who wouldn’t be interested in adding Howard Stern and NFL games, or a SIRIUS subscriber who wouldn’t want to get Oprah’s channel or follow the games of the NBA and NHL, and the world’s best golfers on the PGA TOUR.”
A La Carte - The First Ever in Subscription Media
Today also marks the official launch of a la carte-capable radios and the unveiling of A La Carte programming packages. The first a la carte-capable radio is the SIRIUS Starmate 5 (MSRP: $129.99) now available at Best Buy, Crutchfield, RadioShack and regional retailers. Starmate 5 radios are also available at www.shop.sirius.com.
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