Motorola, Freescale, and Nikko Collaborate on a New Remote Control Toy Car Operated By Mobile Phones

Wireless Wheels Connects Toys and Motorola iDEN® Mobile Devices to Make Life More Fun

LAS VEGAS, Nevada, Jan. 6, 2005 - Motorola Inc. (NYSE: MOT) and Nikko have announced a new Wireless Wheels remote control toy car controlled by select Motorola iDEN® handsets. Based on the Freescale Semiconductor (NYSE:FSL, FSL.B) wireless Personal Area Network (PAN) technology which utilizes the IEEE® 802.15.4 standard, the 1/16 scale replica is the latest remote control model to be introduced by Motorola to the consumer market.

Using the Motorola iDEN phone attachment, which leverages PAN technology, the Motorola iDEN handset replaces traditional remote controls by operating multiple devices such as toys or robots with reliable two-way communications.

Wireless Wheels are full-function radio controlled toy cars that give consumers a multi-sensory racing experience. Combined with Motorola iDEN handsets, users can view simulations of their car’s movement via animation on the phone’s screen, hear the engine start and the tires squeal as they race, and feel the phone vibrate in their hand like the steering wheel of a race car. In addition, the Push-To-Talk (PTT) button serves as a “turbo boost” for a sudden burst of speed.

M. Ban, CEO Nikko Company Ltd notes, “The new Motorola technology for radio control toys is very exciting and innovative. This is the first major advancement in the RC toy category in many years. We are honored to be able to work with Motorola and Freescale on the development of the generation of hi-tech RC toys.”

“It’s the fusion of mobile technology and toys,” said Peter Aloumanis, general manager, U.S. Markets Division, Motorola’s iDEN® Mobile Devices. “Motorola is exploring new applications for short-range wireless communication technologies - and is having fun while doing it. Wireless Wheels is another example of bringing seamless mobility to life through play.”

“Nikko’s latest remote control car is bringing wireless technology to a new level,” said Brett Black, commercial wireless manager of Freescale’s Wireless and Mobile Systems Group. “This collaboration underscores Freescale’s leadership in providing cutting-edge wireless solutions that will have a positive and fun impact in our everyday lives.”

Freescale’s technology based on the IEEE 802.15.4 standard includes the MC13193 2.4 GHz RF chip, a low voltage, low power HCS08 MCU, which provides a robust, cost effective, and easy-to-deploy solution. IEEE 802.15.4 on-chip features and enhancements help to reduce external components and total bill of materials, while providing battery lifetimes of up to several years.

Wireless Wheels are compatible with the following Motorola iDEN phones: i265, i275, i560, i730, i760, i830, i850, i860, and i870 and runs on 4 AA batteries.

For more information on Wireless Wheels, please contact
wirelesswheels@motorola.com.

About Motorola
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, on the go. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: www.motorola.com.


About Freescale Semiconductor
Freescale Semiconductor, Inc. (NYSE:FSL, FSL.B) is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. Freescale became a publicly traded company in July 2004 after more than 50 years as part of Motorola, Inc. The company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale, a member of the S&P 500®, is one of the world’s largest semiconductor companies with 2004 sales of $5.7 billion (USD).

About Nikko Company Ltd.
Nikko Company Ltd is the world’s largest manufacturer of remote control Toys.
Founded in 1958, and based in Tokyo Japan, Nikko has grown to become the world leader in the design, development and manufacturing of all type of RC Toys including cars, trucks, boats, airplanes and helicopters. Nikko has sales and marketing operations in 20 different countries. Nikko maintains it’s own R & D, tooling and manufacturing facilities in Hong Kong, China, and Malaysia.

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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005.

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Steven Hendricks

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Motorola, Inc.

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