More than 500 newspapers sign up for AP Member Marketplace
NEW YORK -- More than 500 newspapers have now signed up for AP Member Marketplace, the Web-based service that allows AP Members to exchange stories, photos and graphics, The Associated Press announced today.
Launched April 10, the Marketplace is built into AP’s innovative AP Exchange browser. It allows editors to search for AP stories, syndicated content and, now, content contributed by members.
Sharing regionally relevant and topical news is an area of great interest for many newspapers in many states, and the AP Member Marketplace is the fastest and most efficient way to make it possible. New production capabilities go into effect Oct. 1, enhancing a very flexible exchange where members can set their own exchange preferences and parameters.
AP Member Marketplace provides the means for expansive cooperation among newsrooms. Newspapers in Florida have been using it to exchange stories of local and regional interest, for example. But newspapers could also use it to create topical new products, such as a special section on outdoor activities, drawing from stories by newspapers across the country with the same interests.
In Ohio, 53 papers are on board so far in Ohio, 45 in Pennsylvania and 26 in Texas, among the 20 states where 10 or more member newspapers have signed up.
“AP Marketplace rocks,” said David Dunn-Rankin, publisher of the Sun Herald in Charlotte Harbor, in Florida. “The Sun now runs a ’Florida Report’ full news page every day of interesting Florida stories. The Florida Report is a big hit with our readers and would not be possible without AP Marketplace.”
The Marketplace service in AP Exchange also offers the ability to send e-mail alerts, to quickly update, correct or kill content, to store content and publish it at a later date and to see statistics on how popular one paper’s content is with other papers in the state. There is no cost for the Marketplace with a paid membership in The Associated Press.
“It gives us more ready access to stories that might interest our readers but might not typically move across the wire,” said John Nelson, executive editor of The Advocate-Messenger in Danville, Ky. The AP member was the first in Kentucky to contribute content to the Member Marketplace.
AP Member Marketplace within AP Exchange takes the concept of the news cooperative in a new direction and gives members a competitive advantage on news of local or regional relevance. The Marketplace will not affect the content in existing state news reports. Associated Press editors will continue to pick up and distribute content from its more than 1,500 member papers.
Member Marketplace is one of several changes in services, technology and pricing the AP is introducing as it reshapes the cooperative for the digital era to provide greater value to members in print and online.
AP Exchange is a powerful online tool offering access to AP’s vast database of content. AP Exchange allows speedy, precise and targeted retrieval of the information that matters.
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