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Small World Labs Webinar to Focus on Building Killer Communities; Avoiding Community Killers


Small World Labs, a leading provider of enterprise social media solutions and online community building expertise, today announced it will host “Community Killers: Wanted Dead or Alive,” a free webinar revealing the critical mistakes often made in key moments of an online community’s life, and how to avoid making them.

When carefully planned for, properly launched and appropriately expanded, online communities help businesses more effectively connect with customers. During the webinar on Wednesday, October 1, at 2:00 p.m. Eastern, Small World Labs Vice President of Community Solutions Miles Simms will use real-world examples to illustrate the missteps that doom a community along the way.

Those interested in attending the free Small World Labs webinar can register at

“The market is still on a steep learning curve when it comes to using business social networking and there has been a lot of buzz lately about failed strategies,” said Simms. “What most people don’t realize is that, ultimately, the success of an online community largely hinges on some critical decisions made in the planning phase.”

Economic conditions, such as the uncertainty in capital markets and the Commerce Department’s recently reported slowdown in consumer spending, are pushing many businesses to redouble their customer acquisition and retention efforts. A vibrant online community can support both.

“I think companies are looking at the economy and trying to figure out not only how they will keep customers but also what methods will have the best ROI,” Simms said.

About Small World Labs
Founded in 2005, Small World Labs is a proven enterprise social media solution provider, best known for its unique combination of technology and community building expertise that helps customers better understand, engage and serve their key constituents. Small World Labs takes a hands-on approach to community building, providing a robust social-networking architecture and best practices gained through years of experience, so that customers are best positioned to create a successful and vibrant community.
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