New Hoodia site provides comprehensive information on Hoodia Gordonii

As we all know the popularity of diet pills are skyrocketing more so because of the current obesity crisis in America. When it comes to diet pills, one of the most popular and talked about in media and featured on the likes of CBS News, 60 minutes, Oprah Winfrey, ABC and countless major magazines is the Hoodia Gordonii. The molecule in Hoodia responsible for suppressing hunger was identified as P57 in 1977 by the South African Council for Scientific and Industrial Research. By 1996, a patent for hoodia was issued to the UK pharmaceutical company Phytopharm. Today hoodia gordonii is one of the most powerful, popular weight loss supplements on the market.Unfortunately at the same time the possibility of a hoodia supplement being counterfeit has risen to a great extent.

Americans spend over $33 billion every year on weight loss products and services and when some weight loss supplement or product gains a lot of media popularity , many phony companies try to make a fast buck out of it. Most people are not aware of the fact that the hoodia gordonii plant requires 3-7 years to mature fully and thus when its popularity suddenly skyrocketed, the demand could not be met overnight. As a result some South African companies cheated US commercial buyers by providing them with fake hoodia or a lot of filler raw material in the so called ’pure hoodia batches’. Some US companies also collaborated with those fraud African suppliers and this resulted in many ’hoodia like’ products in the market. Currently there are a variety of hoodia products in the market ranging form hoodia coffee to hoodia tincture to hoodia pills. What is worrying is that most people do not even know how to choose the authentic hoodia or how to tell a reliable company from a shady one since it seems that almost every company is showing a CITES certificate to prove its authenticity.

Fact is though you can at least say that the company displaying CITES certificate is selling some authentic hoodia, it doesn’t prove how much authentic hoodia gordonii is actually used in a given hoodia supplement sold by the company. More often than not the consumers are paying a lot more than they should for that supplement.

Millennium Health, a major importer/exporter of 75 percent of the world’s hoodia stated “The market is saturated with fake Hoodia.”

Independent lab testing can be a good way to find out whether a particular company is selling real Hoodia.

Keymonster.com (http://www.keymonster.com/) seeks to destroy the fake hoodia monster which seems to grow itself and to help the hoodia seekers make correct decisions in purchasing real effective hoodia. You can also find out real Hoodia gordonii success stories.

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Kelly Anderson

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KeyMonster

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