LOVE, AMERICAN STYLE, IS CAPTURING HEARTS IN BRAZIL: American Author Steven Carter is Watching His Self-Help Classics Earn Millions in the Global Marketplace
SALES OF CARTER’S RELATIONSHIP BOOKS ARE BREAKING RECORDS IN SOUTH AMERICA AS WOMEN EXPERIENCE BETTER JOBS, HIGHER PAY, TRUE INDEPENDENCE, AND PUSH BACK FROM THE MEN WHO AREN’T READY FOR WOMEN TO HAVE IT ALL
The economy of Brazil is transforming at lightning speed. So is the cultural fabric of this huge country, now poised to become the fifth largest economy in the world. Signs of change are everywhere, but for American author Steven Carter, and other psychologists who write about relationships, the biggest signs of that change are in Brazil’s bookstores.
Two of Carter’s books, “What Smart Women Know” and “Men Like Women Who Like Themselves,” originally published in the U.S. in the 1990’s, have been on the bestseller lists of Brazil’s biggest newspapers and magazines, including Folha de S. Paulo and Veja Magazine, for over 100 weeks. Last month, the Los Angeles Times published an article about Carter’s stunning success.
The full Los Angeles Times article can be found at: http://www.latimes.com/features/books/la-et-self26-2008jul26,0,2920383.story
Only certain American self-help books do well in the international market. But Brazil seems ripe for some American-style relationship advice. Carter’s Brazilian publisher, Marcos Pereira, co-owner of the self-help and spirituality publishing company GMT Sextante, has not been completely surprised by Carter’s success. He knows how strongly Brazilian women are now responding to well-written books with a psychological slant. “The role of women in the Brazilian culture and economy has evolved,” explained Pereira, “If you think of the U.S. twenty years ago, I think this is happening now in Brazil. Women are rethinking their roles.” “This rethinking is happening fast,” adds Steven Carter, “Women are embracing their success and independence while firmly rejecting Brazil’s machismo past. And they’re ready to deal with the push back.”
Steven Carter recently returned from his second media tour of Brazil this year. Despite Carter’s new celebrity status in Brazil, he has yet to master Portuguese (he always has a translator at his interviews). But the language gap does not seem to throw him; he believes that the messages in his books are not lost in translation. Noted Carter, “There is a sea change in the culture of Brazil and other parts of South America, and my words of support are connecting with book buyers. There is something very universal about the desire for emotional independence and the opportunity to find healthy love.”
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