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How NonProfits Can Still Raise Funds in a Tough Economic Climate


Most non-profits have a major challenge each and every year - that of raising funding. In today’s economy, with the lowered discretionary income levels and a fear of things getting worse, simply asking for cash or money has become a very difficult sell.

But, what if you could ask your potentials donors the following question: “Would you donate $100, $150 or $300 if we’d match that amount in free fuel coupons?” This changes the game, entirely.

By giving back to them an equal value - and tapping the one hot button almost everyone has – the price of gas - you gain and so does your donor. The Gas Brand Loyalty program now allows you to do this exact offer.

You can now offer your customers free gas in denominations of $100, $150, $300 and $500 as incentive to make a donation. So, how much does this cost you? Depending on quantity purchased and at what level (minimum orders are 100 at a time) – the cost is less than 15% of face value per certificate.

Let’s look at how this may work:
A church may incentivize congregation members who place $100 in the collection tray with $100 in free gas. The church would receive $85 or more of that. Both parties win - and gain.

An alumni association may do a campaign where any donation of $500 or more is gifted a $300 free gas certificate, any donation of $300 and above gets a $150 gas certificate and any donation of $200 and above gainis a $100 certificate.

There are many other ways these can be used - be sure to connect with us at 404 516 4204 for more details or visir for more information.


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