New KODAK EXPRESS Experiential Store Design Helps Photo Specialty Stores Worldwide Become Consumers’ Photo Destination
Kodak Combines its Leading Brand and Industry-Changing Products, Software and Support to Offer an Unmatched Consumer Experience
Cologne, Germany.- Recognizing that the retail experience needs to offer consumers inspiration from the moment they enter a store, Eastman Kodak Company (NYSE:EK) today unveiled its new “KODAK EXPRESS Experiential Store” design, which creates a new photo retailing paradigm for participating photo specialty stores through its KODAK EXPRESS Digital Solutions program (KEX). The Experiential Store, showcased in the Kodak booth at Photokina (Hall 5.2), enables participating KEX store owners to offer their consumers a photo-centric shopping experience, rather than just photo services transactions. By offering an experience, retailers are better positioned to entice consumers of all age groups and skill levels to do more with their photos, and as a result, grow traffic and revenue. Photo specialty stores, including Magic Photo in Buenos Aires, Argentina, are revitalizing their stores under the new KEX brand to create the experiences that help consumers fulfill all their creative desires.
“The most successful retail environments make people consider the possibilities of what they can do, whether it is in fashion, home décor or lifestyle,” said John Culverhouse, worldwide marketing director, Retail Printing Solutions, Eastman Kodak Company. “Our KEX strategy, led by the Experiential Store redesign, better positions photo retailers to create these environments. These environments can leverage the trusted Kodak brand and comprise quality products and services that fulfill consumers’ needs, trained staff that can provide guidance, and an aesthetic that inspires consumers to do more with their pictures.”
The Experiential Store leverages a broad portfolio of products and services from Kodak; best practices from some of the 26,000 plus KEX store locations worldwide; and strategies employed by the world’s top retail environments to create enticing retail shopping experiences. The result is a clean, bright store divided into four key retail areas (Shoot It. Create It. Print It. Display It.), each of which inspires consumers to do more with their pictures.
“Since adopting the KODAK EXPRESS Experiential store design, we’ve offered our customers a more inviting experience, both in terms of what they can do in the store and how everything is presented to them,” said Dennis Portieri, owner of Magic Photo in Buenos Aires, Argentina. “Our customers feel very comfortable spending time in the areas such as Create It and Print It, working with their pictures. Also, our staff is spending more time in front of the counter, interacting with customers. Overall, we’ve seen an increase in the both the amount of foot traffic in the store, as well as the amount of printing that goes on in our store.”
In addition to the store design, Kodak introduced KODAK Creative Production Software, a powerful workflow software designed specifically for the photo specialty retailer. With KODAK Creative Production Software, retailers get a robust backbone architecture necessary to import images from many sources, enhance image quality, efficiently create custom products and output to a wide variety of printing devices. The software allows retailers to focus on the specific services they wish to offer, both in front of the counter and behind the counter. Its easy-to-use, flexible, and creative tools enable a higher level of customer service and value-added product differentiation. This software, as well as KODAK Adaptive Picture Exchange (APEX), illustrates the ways in which Kodak frees retailers from behind the computer to spend more time engaging with consumers.
In addition, earlier this year Kodak introduced a new marketing support methodology, located on the KodakExpress.com Internet site for participating store owners, which includes assets to create a unified look-and-feel, customizable consumer store locator, news, and extensive marketing materials across more than 30 countries and 13 languages. From this site, KEX stores and learn about new products and services available from Kodak, like the APEX, as well as ways in which they can leverage them to drive business. The new offerings show how Kodak takes a holistic view of the photo specialty channel and offers an unmatched end-to-end strategy to help KEX store owners drive traffic, revenue and profitable growth. For photo specialty retailers looking for more information on KODAK EXPRESS Digital Solutions, visit www.kodak.com/go/retailprinting. For consumers looking for information about KODAK EXPRESS Digital Solutions, visit www.kodakexpress.com.
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