BA retains Bigmouthmedia as search agency
Following on from six years working alongside Europe’s largest independent digital marketing agency, British Airways cited bigmouthmedia’s industry-leading expertise as a critical factor in deciding to renew the deal. In extending the successful partnership that began in 2002, British Airways has confirmed that bigmouthmedia will help plan, implement and manage its paid and organic search strategies.
Working together with the airline’s digital marketing team to drive their Search Engine Optimisation, and PPC strategies, the agency will be responsible for developing and executing both the company’s paid search and organic campaigns across the UK market.
Bigmouthmedia’s current contract was due to expire at the end of September 2008 and as part of the airline’s standard procurement policy, a re-pitch was launched at the beginning of August 2008.
“We are delighted to have retained the BA search business through competitive tender. The process has been a great opportunity for bigmouthmedia to showcase our long term strategy for BA. We are obviously very excited about rolling this out over the next couple of years and continuing to have a strong relationship with the British Airways team,” said Lyndsay Menzies, Managing Director at bigmouthmedia UK.
Chris Davies, British Airways’ digital marketing manager, added: “Search optimisation activity is an excellent way of driving brand awareness and revenue. We have selected bigmouth due to their strategic approach and excellent pedigree and experience in the travel industry.”
Notes to Editor:
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: SEO, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.
Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.
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