Inquisite Launches Q&A Series to Address Common Questions About Enterprise Feedback Management

First installment explores competitive benefits of EFM

AUSTIN, TEXAS – Inquisite, an established provider of Web-based software for easily collecting, understanding and managing feedback from customers and employees, today announced the first in an occasional series of a postings from Inquisite Chairman and CEO James Martin, in which he will answer the most common questions regarding Enterprise Feedback Management (EFM). Martin will address EFM from a software/technology standpoint as well as from a business implementation point-of-view.

“We’re still in the early stages of EFM adoption and as such people naturally have questions,” Martin said. “I talk with customers and potential customers all the time and those conversations bring to light questions and suggestions that would be of interest to others. Posting these questions and answers I think will be beneficial to those considering EFM and to those having already implemented an EFM strategy.”

The first in Martin’s series appears below.

Q: How can a survey help my business be more competitive?

A: First of all, I’d suggest we stop thinking “survey” and start thinking “dialogue.” I’d encourage you to consider creating what I call a Feedback Culture. If you’re like many business professionals, now more than ever you’re probably looking to grow revenue from your existing customer base. In the search to understand what additional products or services would better serve your customers, while also keeping an eye of maintaining customer satisfaction, Enterprise Feedback Management (EFM) software can be very valuable. EFM makes this possible by securing and simplifying the collection and analysis of customer feedback, making it much easier to understand what customers are thinking and what motivates them.

This constant awareness of the customer mindset gives you a significant competitive advantage.

For more information about deploying EFM software to increase customer satisfaction and revenue, please visit http://www.inquisite.com/Solutions/CustomerFeedback.aspx.


About Inquisite
Inquisite is a leading provider of Enterprise Feedback Management (EFM) software and services. Inquisite’s comprehensive solutions facilitate the gathering, understanding and acting upon business-critical data, getting the right information to the right people at the right time. Leveraging Inquisite, critical data can be easily integrated with existing business processes and systems, providing enterprises with the confidence to make the right business decisions to drive their business forward. Headquartered in Austin, Texas, Inquisite sets the pace by providing the best combination of enterprise power, operational simplicity, and measurable value. Across every industry, hundreds of leading organizations around the world use Inquisite for their mission-critical customer and employee loyalty initiatives. Making the right decision has never been easier. For more information, visit www.inquisite.com.
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Contact Information

Wynn Hartley

Director of Marketing

Inquisite

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