Nielsen Expert to Present Insights on Impact of Gas Prices on Consumers’ Shopping Behavior

WHO: Todd Hale, senior vice president, Consumer & Shopper Insights, The Nielsen Company

WHAT:

Hale will offer insights to C-level industry leaders from top companies on the impact of gas prices on consumers’ shopping behavior in the consumer packaged goods (CPG) industry. Hale will also speak to the opportunities for CPG retailers and manufacturers to improve consumer spending and provide benefits for shoppers in tough economic times.

Hale’s presentation will address such topics as:

* Consumers’ shopping patterns as a result of rising gas prices
* How inflationary prices impact what consumers buy
* How CPG retailers and manufacturers can leverage specific product categories and promotions to help increase sales and provide value to consumers


WHEN:

Tuesday, October 7
1:30 p.m. CT

WHERE: FUEL Roundtable
Presented by the Grocery Manufacturers Association (GMA) and the Food and Consumer Products of Canada (FCPC)
The Hyatt Lodge at McDonald’s Corporation Campus
2815 Jorie Boulevard, Oak Brook, IL

About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.